Marketing Programs Manager
Fin’s mission is to help teams become better by making digital work visible and fact-based. Using Fin's insights, companies around the world are measuring and improving the way they work in ways never before possible.
By applying a big data approach to knowledge work, Fin helps companies improve workflow definition, provide better training to team members, and understand the technological and behavior variables that impact team performance, productivity and happiness.
Fin was founded by Sam Lessin (former VP Product Facebook) and Andrew Kortina (founder Venmo), and is backed by top-tier VCs like Coatue, First Round Capital, Accel, and Kleiner Perkins. Following strong customer growth in 2020, in 2021 we're accelerating investment in product development, marketing, sales, and all other areas of the business.
At Fin we live our product values, fostering a culture of continuous personal and team improvement. We're looking for candidates that are ready to do the best work of their career while actively contributing to an environment where their colleagues can achieve the same. That means an emotionally safe environment where expectations are clear and measurable, where we are vigilant about protecting your creativity against 'the way things have always been done', and where we embrace modern, asynchronous, management techniques.
About the job
Fin has already experienced clear indicators of product-market fit as we continue to pursue a multi-billion dollar opportunity. We have rapidly acquired enterprise customers with household names, including companies that have gone through some of the largest IPOs in recent history. We've secured funding from top VCs, and are investing in innovative ways to attract new segments of prospects as well as deepen engagement with prospects across digital and offline channels. We are seeking a Marketing Programs Manager with strong content marketing abilities to manage inbound and outbound leads strategy and execution, follow-up content journeys, pipeline nurture content and programs, and lead nurturing campaigns.
This role offers visibility across the company and requires an individual who is a strong communicator, strategic thinker, has excellent project management skills, is data-driven, and can collaborate effectively across the marketing and sales teams.
Detailed Responsibilities Include
- Work closely with marketing and sales team members to create and launch targeted outreach campaigns that speak to Fin’s ideal customer profile.
- Develop holistic and high-quality content for outreach campaigns to support ABM, inbound and outbound marketing.
- Oversee the end-to-end scoping, planning, execution, and launch of campaigns.
- Build sophisticated and robust nurture workflows in marketing automation platforms to help push leads through the marketing pipeline.
- Report on performance data, analysis, and program milestones.
- Paying attention to detail across an overall lead nurturing program and creating and implementing a lead nurturing program that drives higher conversions between leads to opportunities