Marketing Programs Manager

| Boston, MA +80 more | Remote | Hybrid
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Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in the U.S., Acquia has been named a top software company by The Software Report, rated a leader by the analyst community, and named a top place to work by the Boston Globe and the Boston Business Journal. We are Acquia. We are building for the future and we want you to be a part of it!

The Marketing Programs Manager will join a modern B2B demand generation team at the center of Acquia's demand generation function. Reporting into the Senior Manager, Demand Generation, this individual will drive marketing programs activities for the North American region, the largest region for the company, while supporting global efforts. In this role, you will plan and execute digital marketing and paid media tactics to achieve quarterly North American MQL, Pipeline and ARR goals.

This role is a critical one within Acquia, a fast-paced, high-growth organization at the center of one of the most important ongoing trends in technology today: the delivery of compelling digital customer experiences by some of the world's greatest brands and organizations. The ideal candidate is self-starter with the ability to produce high-quality results, effective in project management and cross-functional communication, and thrives in a fast-paced environment with multiple projects and tight deadlines. They also understand how to invest marketing budget to maximize results, and are a skilled leader and mentor while also a highly effective hands-on executor.

Key Responsibilities:

  • Deliver Go-to-Market strategy, campaign messaging briefs, and compelling multi-channel programs that achieve North American MQL, pipeline and ARR targets, and maximize marketing ROI
  • Identify and address target industry, persona, and market segments, buyers, and buying cycles
  • Develop and execute an integrated mix of marketing tactics as part of marketing programs, including Paid Search, SEO, Remarketing, Webinars, Email Marketing, Online Advertising, CPL programs, and more, collaborating with key contributors on the team.
  • Responsible for program-specific forecasting and management, as well as managing successful vendor relationships to deliver high-quality leads on time and cost-effectively
  • Partner with Sales team to provide campaign enablement and education, as well as request campaign feedback to continuously improve campaigns
  • Collaborate with digital marketing, content, web, and creative  teams to execute demand generation plans, driving conversion from visitors to MQLs
  • Analyze demand generation performance metrics, using this data to continually optimize campaign performance and prioritize resources
  • Proactively collaborate with the Marketing Programs team to identify and implement process efficiencies, creative campaign ideas, and other training and support opportunities for the team

Qualifications:

  • College graduate with 3-5+ years experience managing marketing programs / demand generation (previous experience at a high growth B2B technology company is a bonus)
  • 3+ years relevant experience building, managing, optimizing, and analyzing large-scale campaigns, with a proven track record of driving ROI for the business.
  • Advertising and email copywriting and/or editing targeted at digital marketing, technical developer, and IT audiences.
  • Experience in Marketing Automation (Marketo and Mautic preferred), CRM (Salesforce preferred), Google Analytics, and paid media channels (social media, display, search etc).
  • Ability to work in a fast-paced environment while balancing both strategic and tactical responsibilities.
  • Superior project management and organizational skills to execute complex campaigns, while also managing and motivating internal stakeholders to strict timelines.
  • Strong analytical and quantitative skills, and proven ability to interpret and analyze performance data, report on top-to-bottom funnel metrics, and use data to improve campaign performance.
  • A confident and proactive self-starter with a passion for learning, problem solving, and making data-driven decisions.
  • Exceptional attention to detail, ability to prioritize and multi-task while driving results.
  • Strong written, oral, and cross-functional communication skills.
  • A team player with a great sense of humor.

Acquia is proud to provide best-in-class benefits offerings to our employees and their families in maintaining both a healthy body and a healthy mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more!

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

Interested residents of Colorado may contact [email protected] as it relates to regulation C.R.S. § 8-5-201. Information regarding benefits are linked here.

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Technology we use

  • Engineering
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • DrupalLanguages
    • jQueryLibraries
    • ReactLibraries
    • Ember.jsFrameworks
    • HadoopFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • AWS (Amazon Web Services)Services
    • DrupalCMS
    • SlackCollaboration
    • ZoomCollaboration

An Insider's view of Acquia

What are some social events your company does?

For over seven years, we have partnered with the Wonderfund (www.wonderfundma.org) to pair Acquians with the holiday wish lists of 200 local children. All Acquians are welcome to participate through a virtual option, and we have a lot of fun watching the gifts pile up in our headquarters!

Amy H.

Senior Talent Operations Partner

What projects are you most excited about?

We’re helping a regional department store use customer data to transform their business. Responding to challenges like those the retail sector has faced in recent years takes vision and courage. I love partnering with customers willing to blaze a new trail.

Meagen

Vice President, Professional Services

How does the company support your career growth?

Our culture of continuous, lifelong learning allows every Acquian opportunities to learn, stretch and grow. With support and coaching from their managers and Global Learning Programs, Acquians have access to a robust online learning platform, a mentor program, and more. Every day offers the opportunity to take on unique challenges.

Amy P.

Senior Director, Global Talent Development

How do you empower your team to be more creative?

The trick to empowering creativity is encouraging frequent communication and iteration. Embrace behaviors, not platitudes, that remind the team there is no such thing as failure. Embed creativity and make it more than a tagline. Show that nothing is unsalvageable; focus on ‘why’ things occurred, and make everything a learning opportunity.

Mary

Senior Manager, User Experience

How do your team's ideas influence the company's direction?

We don't just follow trends, we set them! We influence the direction of our company by immersing ourselves in a user-centric culture. Partnering with customers and vendors, we create open-source digital experiences that connect brands with their customers. Together, we are paving the way for the most dynamic user experience in the market.

Leslie Persaud

Vice President, Products

What are Acquia Perks + Benefits

Acquia Benefits Overview

Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed. We offer up to 13 weeks of birthing parent leave and six weeks of non-birthing parent leave and adoption leave, all paid at 100 percent. Our returning-parent transition program allows new parents to ease back into work.

Culture
Volunteer in local community
In Boston, Acquia has partnered with Cradles to Crayons, Pine Street Inn, Wonderfund, TUGG (Tech Gives Back), Bow Market, Horizons for Homeless Children, and the Maurice J. Tobin School in Roxbury.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
4-day work week
Employee resource groups
Employee-led culture committees
Day off for your birthday
Acquia’s employee benefits include “Take it when you need it”, paid time off policy to promote work-life integration, birthdays recommended!
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Summer hours
President's club
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Diversity is the spectrum of human difference. Diversity is the spectrum of human difference. Valuing Diversity at Acquia celebrates our unique differences in background, identity, ideas & experience.
Mandated unconscious bias training
Acquia offers various trainings via our company-wide online learning program (Acquia Academy).
Diversity manifesto
Diversity employee resource groups
Acquia has both Black Employee and Pride Resource Groups.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Our short- term disability covers 100%
Dental insurance
Vision insurance
Health insurance
We offer 2 medical plans and have an annual employer contribution into employee HSA.
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
We utilize Headspace and FOND offers other mental health programs
Transgender health care benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
All parental leaves are covered at 100% for birthing parents, non-birthing parents and adoptions.
Family medical leave
Adoption Assistance
We provide a stipend for adoption assistance to Acquia employees
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Acquia has a 'take it when you need it' PTO policy.
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Bereavement leave benefits
Hardship benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
https://www.acquia.com/careers/acquia-learning-programs
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

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