The Marketing Programs Manager, Migration Programs, will design, develop, execute, and measure demand generation campaigns and programs producing qualified leads for the sales team. This individual has overall responsibility for highly targeted campaigns utilizing integrated campaigns, employing a wide range of tactics, that adds net new migration opportunities to the sales pipeline. 

Responsibilities:

• Develop effective, and innovative strategies for generating high quality leads, within distinct installed base cohorts, though the use of integrated demand generation campaigns encompassing email marketing, webinars, and a variety of other tactics to grow the sales pipeline
• Identify and target key accounts, ideally suited for cloud migration, by vertical, and message to appropriate pain points while positioning key Sage Intacct differentiators
• Drive end-to-end program execution: Initial program definition, creation of program components, execution processes, success measurement, reporting, and the documentation of key learnings
• Design, build and test campaign deliverables such as: email copy, landing pages, calls to action, email layouts, etc.
• Organize, maintain, and communicate a campaigns calendar reflecting all tactics to be used and the projected output from each
• Collaborate closely with cross-functional teams to improve campaign performance, velocity, and overall effectiveness
• Measure and report on performance of demand generation programs and campaigns using data contained in Marketo, Salesforce, and other MarTech platforms

Requirements:

• Bachelor’s degree in business, marketing, or related fields; MBA is a plus
• 4-7+ years of experience in B2B integrated demand generation campaigns utilizing email, webinars, digital mediums, 3rd party programs, advanced, MarTech, etc.
• Depth of experience with Account Based Marketing concepts and tactics
• Proven track record of designing, implementing, and delivering effective and innovative marketing campaigns and programs that meet or exceed baseline metrics
• Demonstrated success in partnering and building a successful relationship with sales
• Unique ability to build, and continually expand, target account lists
• Strong understanding of demand generation, lead lifecycle, lead nurturing and the buyer’s journey
• Deep understanding of key metrics to gauge response rates across various tactics, as well as down funnel conversion rates for MQLs, SALs, and opportunities
• Experience in content marketing, audience segmentation and campaign analytics
• Excellent marketing project management skills to plan, execute and report on concurrent marketing projects and the ability to perform in a fast-paced and high energy environment
• Exceptional written and oral communication skills, including copy writing and proofreading.
• Self-motivated, hands-on, results-oriented, and a team player
• Proven ability to work in a demanding fast paced environment

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