Marketing Programs Analyst at Horace Mann (St. Louis, MO)

| St. Louis, MO
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Description

The Marketing Programs Analyst is responsible for the build and continuous improvement of the Marketing Program team's workflow and processes. They will partner with campaign managers, creative team and external vendors to build, maintain, optimize and report on campaign journeys.

Responsibilities

  • Integrate campaign management system with CRM, HM environments and other agent tools (ie., distribion, com, agent websites, Hearsay, etc.).
  • Maintain and communicate marketing portal, eguide, and schedule for new releases and upgrades.
  • Manage hands-on implementation tasks (ie., profiles, roles, users, page layouts, email services, approvals, permissions, workflows, reports, dashboards, tasks and events).
  • Create and maintain documentation on processes, policies, app configuration etc.
  • Collaborate with sales and campaign managers to pass and display appropriate lead information for inside sales / field agents and their respective hierarchies.
  • Create activity tracking capabilities correlated with national and agent driven campaigns.
  • Assist training team in educating field on sales process automation and activity tracking.
  • Research, recommend, and implement CRM-based solutions (including 3rd party apps) to enhance business processes.

Requirements

  • Bachelor's Degree or equivalent work experience
  • Marketing experience
  • Experience with data
  • Proficient in Excel

#VIZI#

Horace Mann was founded in 1945 by two Springfield, Illinois, teachers who saw a need for quality, affordable auto insurance for teachers. Since then, we’ve broadened our mission to helping all educators protect what they have today and prepare for a successful tomorrow.  And with our broadened mission has come corporate growth:  We serve more than 4,100 school districts nationwide, we’re publicly traded on the New York Stock Exchange (symbol: HMN) and we have more than $12 billion in assets.

We’re motivated by the fact that educators take care of our children’s future, and we believe they deserve someone to look after theirs.  We help educators identify their financial goals and develop plans to achieve them.  This includes insurance to protect what they have today and financial products to help them prepare for their future. Our tailored offerings include special rates and benefits for educators.

EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status

For applicants that are California residents, please review our California Consumer Privacy Notice

All applicants should review our Horace Mann Privacy Policy

More Information on Horace Mann
Horace Mann operates in the Insurance industry. The company is located in Springfield, IL. Horace Mann was founded in 1945. It has 1189 total employees. To see all 92 open jobs at Horace Mann, click here.
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