PatientPop is the leader in practice growth with the only all-in-one solution that empowers healthcare providers to improve every digital touchpoint of the patient journey. As experts in the healthcare technology space, PatientPop makes it easy for providers to promote their practices online, attract patients, and retain them for life.

We've grown from a small, scrappy team to a workforce of 500+ driven individuals who are committed to scaling smarter. As we move into our next phase of growth, we're looking for passionate and dedicated people to focus on innovative solutions while ensuring that we maintain superb customer experience. That, in part, means finding highly qualified candidates who want to invest their energy to align with our company's long-term goals.

Are you ready to really dig into a new role? We're looking for you.

How you will contribute:

The Marketing Programs Specialist will contribute to multiple highly visible marketing programs essential to the continued growth of the PatientPop business. You will have the opportunity to assist in the planning, execution, and optimization of campaigns that are sources of both qualified leads and overall revenue. 

The PatientPop Marketing Team has proven success creating reliable, scalable sources of revenue for our company. The team is deep and talented, with many years of B2B marketing experience, so there are plenty of opportunities to collaborate with seasoned professionals possessing extensive industry, channel-specific and creative expertise. 

This position is a great fit for any marketer who: 

• Has a proven track record of high achievement or increasing impact
• Seeks out and identifies opportunities to solve significant business problems
• Action-oriented “doer” and takes initiative to help get programs built and launched
• Is perpetually curious, observant, and attentive to detail
• Demonstrates initiative through self-directed learning
• Welcomes the challenge of personal and professional growth each day

A strong culture has helped to create sustained hyper-growth for our Marketing Team, and we are excited to learn how you feel you can contribute to the exciting chapters ahead.

In your first 90 days you will:

• Develop a deep understanding of the PatientPop solution, the company’s target audiences, and what has been most successful with those audiences to date.
• Help to identify, develop, and launch key initiatives around various marketing programs (i.e. email, webinar, direct mail) for our partner, customer, and prospect audiences.
• Partner with Demand Gen and Sales leadership to ensure proper lead follow-up and conversion efficiency down-funnel.
• Become cross-trained on our existing marketing programs across various channels like email and webinar, and provide operational support as needed.
• Help to measure success and contribution to revenue for all of your initiatives.

Skills you’ll bring:

• 1+ years experience in marketing or a related field (tech or SaaS companies preferred)
• Experience with various marketing tech stack tools such as marketing automation tools (Marketo, Pardot, Hubspot), Salesforce, GoToWebinar, Unbounce, etc.
• Familiarity with marketing program best practices and KPIs (email delivery, webinar registrations, conversion reporting, etc.)
• Proven ability to translate target persona information into actionable marketing assets like campaigns, marketing copy, or creative deliverables
• Excellent project management and relationship management skills

PatientPop has one simple mission: help healthcare practices thrive. Our solution is the leading all-in-one practice growth platform that's HIPAA-compliant and helps providers promote their practice online, attract patients, and retain them for life.  Learn more at patientpop.com

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

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