Marketing Performance Manager at Informa (Remote)

| Dallas-Fort Worth, TX | Remote
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Company Description

Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence, and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.

Informa Markets creates platforms for industries to trade, innovate and grow. We provide customers and partners around the globe with opportunities to engage, experience, and do business through face-to-face exhibitions, specialist digital content, and actionable data solutions. As the world’s leading exhibitions organizer, with over 500 international events, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

Job Description

This role aims to ensure that marketers can thrive and drive performance using our marketing technologies. The Marketing Performance Manager will drive marketing excellence, best practices and technology adoption by offering training, troubleshooting and support across our key marketing platforms.

Working closely with the business and platform owners to become a trusted and continuous source of knowledge across our marketing tech stack. They will provide regular, proactive communication to the marketing community and drive change and adoption of our processes and platforms to ensure we deliver results and grow our business.

Working with the Marketing Performance Director, they will identify and communicate best practices in delivering optimised web experiences, marketing automation campaigns and data-driven decision making.

Business Support

  • Act as the first point of contact for 'how do I' enquiries from marketers
  • Act proactively as the link between marketing and support teams for marketing applications
  • Ensure (new and existing) marketing users are effectively trained and confident in using marketing applications, primarily, but not limited to:
    • Adobe Experience Manager
    • Adobe Target
    • Adobe Analytics
    • Oracle Elqoua
    • Treasure Data CDP
    • WordPress
  • Proactively monitor incidents and requests to improve service levels, workflows and training materials
  • Assist business users in their communication with Product, Data, and IT support teams and escalate issues as appropriate

Communication

  • Create and maintain effective communication channels with marketers
  • Establish communication channels with Informa's support teams
  • Provide and share insights to marketing teams
  • Proactively identify critical business issues in advance and escalate them to the appropriate department head or platform owner

Tactical Support

  • Provide support for our MarTech products
  • Provide support and advice on data-related enquiries
  • Escalate major incidents to appropriate parties in line with agreed processes and procedures
  • Effectively cascade divisional strategy and initiatives about marketing applications and processes to marketers

    Qualifications

    Essential

    • Experience using Adobe Experience Manager and Adobe Target (or similar)
    • Extensive experience in using marketing automation technology (preferably Eloqua)
    • Experience in marketing analytics and reporting platforms
    • Exceptional communication skills demonstrating an ability to communicate with both business teams and technical teams effectively
    • Previous experience of working in a marketing function
    • Demonstrate analytical, logical thinking capability
    • Ability to prioritise and handle incoming enquiries effectively

    Additional Qualications

    • Ability to quickly learn new technologies and tools
    • Up to date with the latest trends and best practices in marketing and analytics
    • Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance

    Desirable

    • Degree in relevant business/technology discipline or certified marketing qualifications
    • Previous experience in delivering training, running workshops and facilitating learning experiences
    • Strong presentation and storytelling skills
    • Experience in email design and basic skills in HTML and CSS
    • Front End Web Developer Skills
    • Previous experience in the B2B / B2C events industry

    Additional Information

    We offer:

    • Access to LinkedIn Learning and other development/training opportunities
    • Health and Wellness Benefits (medical, dental, eye)
    • 401K and Matching
    • Employee Stock Purchase Program
    • Generous PTO policy
    • Work-life balance
    • Additional discounts through various partnerships

    We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

    More Information on Informa
    Informa operates in the Artificial Intelligence industry. Informa was founded in 1998. It has 3741 total employees. To see all 325 open jobs at Informa, click here.
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