Marketing Performance Data Analyst (Remote)

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Here at Anaplan, we have reinvented how companies see, plan, and run their businesses. Our platform allows our customers to uncover new insights, connect their strategy to their plans, and work in ways they had not previously thought possible. We’re growing fast, constantly innovating, and couldn’t be prouder to help our customers move forward with confidence in a sophisticated and changing world.

We are looking for forward-thinking people who put customer experience at the forefront of every decision. Individuals who thrive on challenges and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings outstanding value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort. We believe that for ourselves and for our customers.

We want you to think big and act bold through expressing your authentic best self! Anaplan is looking for a tenacious Marketing Performance Analyst to join Marketing Data and Insights Team in, India. This is a stellar opportunity to get involved in a highly visible, large scale SaaS cloud company. This role is an immediate full-time position. If you’re ready to roll up your sleeves and tackle unique problems that no one else is solving, keep reading.  

Come see for yourself what an exciting place to work for looks like. 

Insight on your impact  

As a key member of the Marketing Data and Insights Team, you will be responsible for developing and analyzing marketing data to evaluate effectiveness of all GTM marketing initiatives. This includes evaluating the effectiveness of our field, paid, brand and demand gen marketing programs, working with marketers to create and track KPIs that include channel and funnel metrics, and running deep-dive analysis to uncover actionable insights and drive recommendations to improve business outcomes. 

Your qualifications, your influence  

To be successful in the role, you‘ll: 

  • Gather and analyze metrics/data to help drive forward marketing initiatives and overall company profitability
  • Perform deep dive analysis and reporting across marketing programs of varying scales & stages to measure performance, demand generation, pipeline impact, funnel conversion etc. 
  • Transform qualitative & quantitative data into compelling and actionable graphical information to guide strategic decision making 
  • Bring deep understanding and reporting experience with marketing demand gen tools like Salesforce, Marekto, Eloqua, Adobe Analytics etc. 
  • Opportunity to learn our own proprietary analytics software Anaplan to enable real time decision making

Preferred skills and technical familiarity  

Adding additional insight, and a growth mindset, will elevate your contribution in this role 

  • 3+ or more years of relevant professional experience in marketing analytics; US based companies; B2B experience is highly desired 
  • Experience working with Salesforce, Marketo and Adobe Analytics reporting 
  • Understanding of the B2B lead to opportunity and sales process 
  • Highly analytical mindset with the ability to look at vast amounts of data and synthesize that information into intelligence that can be acted upon by the business 
  • Strong communication and data visualization skills 

Our Commitment to Diversity and Inclusion

Build your job in a place that thrives on diversity, inclusion, and belonging. We believe in maintaining a hiring and working experience in which all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your true self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

COVID-19

Protecting the health and safety of our communities, including our employees and of those considering a career at Anaplan, is our highest priority. We continue to closely monitor the evolving situation, and we appreciate your understanding and flexibility with any related changes to our interviewing process.

More Information on Anaplan
Anaplan operates in the Information Technology industry. The company is located in San Francisco, CA, Minneapolis, MN and New York, NY. Anaplan was founded in 2006. It has 2194 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and Mental Health Benefits. To see all 77 open jobs at Anaplan, click here.
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