Marketing Operations Specialist at ICW Group (San Diego, CA)

| San Diego, CA
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Are you looking for more than just a job? Do you want to have a voice and feel a sense of belonging? At ICW Group, we hire innovative people who consistently adapt, grow and deliver. We believe in hard work, a fun work environment, and embracing creativity that only comes about when talented people collaborate to develop solutions. Our mission is to create the best insurance experience possible.

Headquartered in San Diego with regional offices located throughout the United States, ICW Group has been named for seven consecutive years as a Top 50 performing P&C company offering the stability of a large, profitable and growing company combined with a small-company entrepreneurial spirit. Our purpose-driven ethos provides team members with opportunities to contribute, develop, and belong.

Exciting opportunity for a Marketing Operations Specialist to manage and optimize the execution of marketing initiatives in coordination with project owners. The position exists to focus on end-to-end marketing optimization to generate and sustain the financial growth and market share of the Company.


Develops and collaborates on the organization's communication strategy including media outreach and social media content.

  • Collaborates with the Enterprise Marketing (EM) team in developing a broad range of marcomm solutions.
  • Assists in designing and implementing core marketing communications functions, including collateral development, events/trade show logistics, sales promotions, advertising, and public relations campaigns, etc.

Maintains detailed department project status reports.

  • Maintains and tracks all marketing project activities in the Project Management (PM) system (Wrike).
  • Tracks metrics of various campaigns (e.g. email open/click through rates, google analytics, etc.).
  • Develops project intake process and system whereby all inbound requests are captured, vetted for background details and context, assigned, and tracked within PM system. Including ensuring same day response to requestors and regular stakeholder updates on project progress.
  • Analyzes marketing metrics and Key Performance Indicators (KPIs), creating dashboards to drive business decisions.
  • Manages application of Return on Investment (ROI) forecasts per EM project, drives the assessment/monthly progress updates.

Oversees key aspects of project execution and vendor management.

  • Coordinates and monitors all vendor activities such as printed marketing materials (sales and product collateral) and other promotional marketing items. Including obtaining quotes with pricing, capabilities, turnaround times, and quality of work.
  • Maintains regular communication with vendors for status on delivery schedules while keeping marketing team current on status of jobs and any potential issues that may affect deadlines.
  • Evaluates vendor performance, reviews invoices, and ensures payments are made via company purchasing system.

Provides general administrative support in varied projects critical to Marketing initiatives.

  • Assists with various administrative tasks (e.g. maintain mailing lists, order collateral and supplies, etc.).
  • Works collaboratively with all cross-functional teams and branches throughout the organization.
  • Coordinates and manages department specific business process mapping exercises.


  • Bachelor's degree from four-year college or universityrequired with a major or emphasis in Marketing, Communications, Public relations, or related field.
  • Minimum 6 years of related experience required.


  • Project management certification preferred.


Excellent written and verbal communication skills. Works well under pressure and meets tight deadlines. Ability to process detailed information successfully and consistently. Ability to present ideas and information clearly. Ability to come up with original and innovative ideas and solutions, to adopt points of view outside the usual parameters. Excellent time management and organizational skills with ability to handle multiple, simultaneous deadlines.

Intermediate to advanced level in Microsoft Office applications: Word, Excel, PowerPoint, and Outlook. Experience with and Poppulo preferred. Strong financial acumen to manage budgets, represent financial liabilities, and track expenses. Experience working with product / packaging vendors / agencies (e.g. tactical design agencies, POS design/production agencies, fulfillment agencies, comp vendors...etc.).


More Information on ICW Group
ICW Group operates in the Insurance industry. The company is located in San Diego, CA. ICW Group was founded in 1972. It has 955 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 20 open jobs at ICW Group, click here.
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