Marketing Operations Manager at Ontic

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Who We Are
Named the top industry innovator in the Frost Radar™: Digital Intelligence Solutions, 2021, Ontic is the first protective intelligence software company to transform how Fortune 500 and emerging enterprises address physical threat management to protect employees, customers and assets. Ontic's SaaS-based platform collects and connects threat indicators to provide a comprehensive view of potential threats while surfacing critical knowledge so companies can assess and action more to maintain business continuity and reduce financial impact. Ontic provides strategic consulting, multidimensional services, education and thought leadership for safety and security professionals through its Center for Protective Intelligence and Center of Excellence, the latter of which also offers program development and training services in behavioral threat assessment, threat management, and violence prevention for major corporations, educational institutions and government agencies.

As Ontic employees, we put our mission first and value the trust bestowed upon us by our clients to help keep their people safe. We approach both our clients and each other with empathy while focusing on the execution of our strategy. And we have fun doing it.

Who You Are
Ontic is looking for an experienced and mission-driven Marketing Operations Manager to join our Business Operations Team and be responsible for developing and optimizing Ontic’s marketing operations in partnership with the cross-functional go-to-market team. 

Reporting to the Director of Revenue Operations and working collaboratively with the Senior Director of Revenue Marketing, you will have the opportunity to develop, execute and optimize Ontic’s revenue engine, ensuring that we have the right processes, reporting and technology in place to deeply understand what’s working and what’s not in order to hit our revenue goals.

As a critical member of the business operations team and embedded partner to marketing, you must be comfortable thinking of the big picture while also diving deep into systems and data. You’ll bring a deep understanding on how B2B lead management and campaign workflows should operate across different technologies and have strong project management skills. You’ll be tasked with addressing complex problems head on and developing simple and efficient solutions to operationalize and scale marketing efforts.


  • Plan and execute a wide range of marketing operations initiatives to improve campaign tracking, lead management and overall execution of the demand funnel
  • Administer our marketing automation platform (Marketo) and manage data and integrations with Salesforce as well as other marketing technology solutions (e.g. Drift, ABM platform, etc.)
  • Manage and optimize database elements including program list selection, email development (content from campaign managers), testing and approval process and overall database health
  • Ensure Marketo programs and workflows are operating appropriately and proactively identify process improvement opportunities
  • Assist revenue marketing team with the build of sophisticated marketing automation programs (e.g. nurture tracks) that align with buyer journey stage
  • Optimize lead and account scoring (behavioral, firmographic, and predictive models) and lead/account routing methodologies to improve quality and ensure smooth handoffs throughout the funnel
  • Ensure lead upload processes are standardized for optimal segmentation and in accordance with Salesforce processes
  • Collaborate with revenue operations and finance teams to develop new attribution and tracking methodologies, create reports and analyze data to help improve efficiency, program effectiveness and better demonstrate marketing impact
  • Provide weekly, monthly, and quarterly reporting on key marketing metrics along with analysis and recommendations for improvement
  • Develop and execute a strategy for monitoring and improving gaps in database hygiene and marketing automation performance including data enrichment, progressive profiling, preference centers, customized governance filters and compliance
  • Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and system integrations
  • Drive alignment between marketing and sales on joint metrics and ensure operational support for the sales development team
  • Oversee user requests, determine prioritization, and maintain SLA compliance

Preferred Qualifications

  • 4+ years experience in a marketing / sales operations and automation role at B2B software companies
  • 2+ years of experience as a Marketo Administrator and a Marketo Certified Expert
  • 2+ years of experience working in Salesforce
  • Experience with B2B marketing technology such as Drift, 6sense, Demandbase, Rollworks or other ABM platforms a plus
  • Understanding of business process development and optimization, including data analysis, business intelligence, and lead management processes and technologies
  • Strong attention to detail
  • Self-starter; able to operate independently with strong troubleshooting abilities
  • Efficiently manage multiple tasks, priorities and projects simultaneously
  • Excellent written and verbal communication skills
  • Strategic and analytical thinker with a natural curiosity to develop hypotheses and make data-driven decisions
  • Ability to work cross-functionally and with all levels across the organization
  • Excitement and ability to thrive in a fast-paced startup environment
  • Bachelor’s degree required

Ontic Benefits & Perks
Competitive Salary
Medical, Vision & Dental Benefits
Stock Options
HSA Contribution
Learning Stipend
Flexible PTO Policy
Monthly ME (Mental Escape) day for all employees
Generous Parental Leave policy
Home Office Stipend
Mobile Phone Reimbursement
Home Internet Reimbursement for Remote Employees
Anniversary & Milestone Celebrations

Ontic is an equal opportunity employer. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SwiftLanguages
    • Google AnalyticsAnalytics
    • AsanaManagement
    • JIRAManagement
    • PendoManagement
    • OnRampManagement
    • WordpressCMS
    • SalesforceCRM
    • SalesLoftCRM
    • ZoomInfoCRM
    • LinkedIn Sales NavigatorCRM
    • MarketoLead Gen

An Insider's view of Ontic

What's something quirky about your company?

For such a critical mission - protecting people and assets - we remember to joke around when we're not discussing high stakes matters. Whether it's associating a song with each new client to virtual theme parties that are actually fun, to friendly banter, we provide a feeling of being cared for sets the stage for a positive, authentic culture.


Content Marketing

How do you collaborate with other teams in the company?

We use every channel at our disposal to communicate and break down barriers internally - from Slack and Email to texting, calling, and of course video conference calling with colleagues to get quick answers to pressing questions, strategically consider new partnerships or data integrations.


Sales Director

How does the company support your career growth?

Ontic does an amazing job at providing employees with cross functional visibility. Having leadership and coworkers that are willing to make themselves available allows everyone to understand the business as a whole, not just their role.


Success Manager

How do you empower your team to be more creative?

When you're building something that has never existed before, it's important to push yourself to think outside the box. The product team is constantly collaborating cross-functionally with client facing teams, R&D, our Security Intelligence Org, and Sales Directors, to make sure that we are always challenging ourselves to go one step further.


Product Manager

How has your career grown since starting at the company?

I joined Ontic as an SDR on the Sales team. As I began learning the industry and Ontic itself, I became interested in the Security Intelligence team. My manager encouraged me to explore other teams and after doing some test work, I was promoted to Security Intelligence Analyst. This wouldn't have been possible without the support from both teams.


Security Intelligence Analyst

What are Ontic Perks + Benefits

Ontic Benefits Overview

Competitive salary with a straight-forward compensation plan. We offer medical, vision and dental benefits. Stock options and a 401(k) plan.
HSA Contribution, flexible PTO policy, generous paid parental leave policy.
Mobile phone and internet reimbursement.
Home office stipend. Annual continued education stipend. Anniversary & milestone celebrations. Dynamic and casual office environment. Regular happy hours.

Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Match charitable contributions
Ontic matches employee fundraising contributions.
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Ontic has quarterly team outings, as well as an annual company holiday party and other events.
Stocked Kitchen
Some Meals Provided
Happy Hours
Ontic has weekly virtual happy hours.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
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