Who We Are

Named the top industry innovator in the Frost Radar™: Digital Intelligence Solutions, 2021, Ontic is the first protective intelligence software company to transform how Fortune 500 and emerging enterprises address physical threat management to protect employees, customers and assets. Ontic's SaaS-based platform collects and connects threat indicators to provide a comprehensive view of potential threats while surfacing critical knowledge so companies can assess and action more to maintain business continuity and reduce financial impact. Ontic provides strategic consulting, multidimensional services, education and thought leadership for safety and security professionals through its Center for Protective Intelligence and Center of Excellence, the latter of which also offers program development and training services in behavioral threat assessment, threat management, and violence prevention for major corporations, educational institutions and government agencies.

As Ontic employees, we put our mission first and value the trust bestowed upon us by our clients to help keep their people safe. We approach both our clients and each other with empathy while focusing on the execution of our strategy. And we have fun doing it.

Who You Are

Ontic is looking for an experienced and mission-driven Marketing Operations Manager to join our Business Operations Team and be responsible for developing and optimizing Ontic’s marketing operations in partnership with the cross-functional go-to-market team. 

Reporting to the Director of Revenue Operations and working collaboratively with the Senior Director of Revenue Marketing, you will have the opportunity to develop, execute and optimize Ontic’s revenue engine, ensuring that we have the right processes, reporting and technology in place to deeply understand what’s working and what’s not in order to hit our revenue goals.

As a critical member of the business operations team and embedded partner to marketing, you must be comfortable thinking of the big picture while also diving deep into systems and data. You’ll bring a deep understanding on how B2B lead management and campaign workflows should operate across different technologies and have strong project management skills. You’ll be tasked with addressing complex problems head on and developing simple and efficient solutions to operationalize and scale marketing efforts.

Responsibilities

• Plan and execute a wide range of marketing operations initiatives to improve campaign tracking, lead management and overall execution of the demand funnel
• Administer our marketing automation platform (Marketo) and manage data and integrations with Salesforce as well as other marketing technology solutions (e.g. Drift, ABM platform, etc.)
• Manage and optimize database elements including program list selection, email development (content from campaign managers), testing and approval process and overall database health
• Ensure Marketo programs and workflows are operating appropriately and proactively identify process improvement opportunities
• Assist revenue marketing team with the build of sophisticated marketing automation programs (e.g. nurture tracks) that align with buyer journey stage
• Optimize lead and account scoring (behavioral, firmographic, and predictive models) and lead/account routing methodologies to improve quality and ensure smooth handoffs throughout the funnel
• Ensure lead upload processes are standardized for optimal segmentation and in accordance with Salesforce processes
• Collaborate with revenue operations and finance teams to develop new attribution and tracking methodologies, create reports and analyze data to help improve efficiency, program effectiveness and better demonstrate marketing impact
• Provide weekly, monthly, and quarterly reporting on key marketing metrics along with analysis and recommendations for improvement
• Develop and execute a strategy for monitoring and improving gaps in database hygiene and marketing automation performance including data enrichment, progressive profiling, preference centers, customized governance filters and compliance
• Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and system integrations
• Drive alignment between marketing and sales on joint metrics and ensure operational support for the sales development team
• Oversee user requests, determine prioritization, and maintain SLA compliance

Preferred Qualifications

• 4+ years experience in a marketing / sales operations and automation role at B2B software companies
• 2+ years of experience as a Marketo Administrator and a Marketo Certified Expert
• 2+ years of experience working in Salesforce
• Experience with B2B marketing technology such as Drift, 6sense, Demandbase, Rollworks or other ABM platforms a plus
• Understanding of business process development and optimization, including data analysis, business intelligence, and lead management processes and technologies
• Strong attention to detail
• Self-starter; able to operate independently with strong troubleshooting abilities
• Efficiently manage multiple tasks, priorities and projects simultaneously
• Excellent written and verbal communication skills
• Strategic and analytical thinker with a natural curiosity to develop hypotheses and make data-driven decisions
• Ability to work cross-functionally and with all levels across the organization
• Excitement and ability to thrive in a fast-paced startup environment
• Bachelor’s degree required

Ontic Benefits & Perks

Competitive Salary

Medical, Vision & Dental Benefits

401k

Stock Options

HSA Contribution

Learning Stipend

Flexible PTO Policy

Monthly ME (Mental Escape) day for all employees

Generous Parental Leave policy

Home Office Stipend

Mobile Phone Reimbursement

Home Internet Reimbursement for Remote Employees

Anniversary & Milestone Celebrations

Ontic is an equal opportunity employer. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable law.