Upwork ($UPWK) is the world’s work marketplace. We help connect companies large and small with top independent talent from around the world. Simply put, our mission is to create economic opportunities so people have better lives.

Every year, more than $2 billion of work is done through Upwork by skilled independent professionals who want the freedom of working anytime, anywhere.

As the Marketing Operations Manager, you’ll play a critical role in building email communications that engage prospects and customers throughout the sales funnel, laying the foundation for demand generation campaigns, and maintaining the integrity of the data in our marketing automation tool, Marketo. Together with the Director of Marketing Operations, Senior Manager of Marketing Operations, and other Associate Marketing Operations Managers, you’ll be part of an innovative marketing operations team that supports marketing automation campaigns and the marketing tech stack at our company. You must be comfortable analyzing and managing large data sets, and working cross-functionally with the category and field marketing, customer marketing, product marketing, sales operations, analytics, creative, and sales teams. We’re a remote-first team, with each of us residing in a different location: San Francisco, Montana, and Colorado. This position is remote only.

Your Responsibilities:

• Setting up Marketo programs to support prospecting campaigns including events, content syndication, online advertising, and direct mail
• Managing the Marketing Ops intake form which includes monitoring the completion status of requests and delivering within our SLA
• Managing the Enterprise marketing calendar which includes monitoring the content and assets we promote to Enterprise prospects and customers on a weekly basis
• Creating, QAing, sending, A/B testing, analyzing, and reporting on the email performance tied to the programs you set up
• Building, maintaining, and optimizing new and existing prospect nurtures to enhance personalization to support key sales channels
• Working with Sales Ops to troubleshoot any sync issues between Marketo/Salesforce 
• Maintaining the data quality of our marketing automation databases

What it takes to catch our eye:

• Email marketing or marketing operations experience at a SaaS company or B2B company selling to large enterprises
• Marketo experience, preferably as a power user or admin, in addition to using the built-in solution for Marketo Analytics 
• Background using Salesforce  
• Strong analytical skills to spot trends, make recommendations, and implement A/B tests

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 15 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. Oh yeah, we’ve also got amazing benefits.

Check out our Life at Upwork page to learn more about the employee experience.   

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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