Cedar
Cedar is committed to improving the healthcare billing experience for all.
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Marketing Operations Manager

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The Role

Cedar is improving the healthcare financial experience. Our technology improves the overall experience of patient billing and engagement, enabling providers to thrive in a constantly evolving environment while helping patients understand the cost of their care.

At Cedar, we look for teammates who are driven, energetic and excited to join a fast-paced company! The Marketing Operations Manager will work closely with Cedar’s Sales and Marketing functions, playing the role of consultant to our CMO and Marketing leaders while living within the Commercial organization. This role will support experiential/events marketing, brand/PR and demand generation. Our ideal teammate has significant experience in developing and scaling processes that drive successful execution of enterprise strategies. They understand how to operationalize a marketing tech stack while ensuring successful integrations with the CRM Manager across the entire infrastructure.

In this role, you will coordinate and optimize an end-to-end marketing process for 1:1 and 1:many Account Based Marketing (ABM) approaches. In addition, this individual will work on all things demand gen including: account scoring, MQAs, evaluating strategic decisions and recommending areas for improvement. You are an advocate for innovation and excellent at cross functional partnerships, specifically across marketing, business development, sales, and the wider commercial operations function. Lastly, you are passionate about Cedar’s mission and want to help drive our business forward!

Responsibilities

  • Be responsible for the development of repeatable and integrated processes that enable the marketing team to measure the success of their Demand Gen programs
  • Craft and implement a scalable and accessible reporting engine that will be the source of truth for strategic business insights including overall account penetration, pipeline generation, and other demand gen efforts
  • Manage the marketing technology stack including HubSpot, Terminus, Hopin, LinkedIn Campaign Manager and others while working in collaboration with Commercial Ops on implementation, integration, optimization, and alignment tied to our overall marketing objectives
  • Partner with Directors of Demand Generation and ABM to develop a comprehensive, multi-tactical, multi-buyer set of demand programs to penetrate and expand reach into key target accounts and market segments
  • Optimize lead hand-off processes and sales follow-ups
  • Build and document standardized operating procedures

Qualifications

  • 4+ years experience in enterprise SaaS operations and demand generation
  • Hands-on experience in Salesforce.com, Hubspot or Marketo (certification ideal), Terminus and/or other ABM tools, and Google Analytics
  • Experience with SQLs, Google Tag Manager, AdWords and other data optimization tools
  • Experience in running enterprise processes for 1:1 and 1:many Account Based Marketing, including account scoring/marketing qualified accounts, lifecycle management, database management, account segmentation and field mapping
  • Experience in campaign management standard methodologies including omni-channel campaign design (workflows and templates), scoring, multi-touch attribution, conversion tracking and more
  • Expertise in data and analytics including database set up and cleanup, funnel analysis, campaign return on investment analysis, pipeline reporting and insights generation
  • Strong interpersonal and project management skills to successfully lead multiple partners and projects with tight timeframes

What do we offer to the ideal candidate?

  • An opportunity to work on a platform that is scaling very rapidly, engaging with millions of patients per year and growing at a rate of 360% YoY as of January 2021!
  • A chance to join a high-growth company at an early stage
  • The ability to impact the growth of our company, we value all comments and suggestions! 
  • Transparency across teams and interaction with multiple departments
  • Competitive pay, employer-paid healthcare, stock options
  • Daily team lunch and unlimited healthy snacks at our NYC office

Applicants must be currently authorized to work in the United States on a full-time basis. Cedar will not hire any applicants for the Marketing Operations Manager role who are present in the United States on an F-1 visa. Cedar is not an E-Verify employer and cannot employ individuals on a STEM OPT extension.

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

What are Cedar Perks + Benefits

Cedar Benefits Overview

Working at Cedar: what’s not to love?

Being part of our team means working together to solve a problem that impacts millions of consumers every year. It’s challenging, exciting and complex. We’re proud to be the only company that truly empowers consumers with an easier, more personalized and transparent healthcare journey.

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Employee awards
Flexible work schedule
Remote work program
Cedar offers a very flexible remote work program, both pre-COVID and after.
Diversity
Documented equal pay policy
Mandated unconscious bias training
We offer annual unconscious bias training for all employees.
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Dental benefits are part of our comprehensive benefits offered through industry brand carriers with multiple options to choose from.
Vision insurance
Vision benefits are part of our comprehensive benefits offered through industry brand carriers with multiple options to choose from.
Health insurance
Life insurance
Pet insurance
Mental health benefits
We offer an experienced EAP counselor 24 hours a day, 7 days per week.
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
At Cedar we want to support all new parents in their expanding family. Therefore, we offer our full time team members who are expecting or having a new child Paid Leave.
Family medical leave
Cedar offers family medical leave for employees. Our leave partner walks employees through every step of the process.
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Company-wide vacation
Cedar offers company wide shut downs around major holidays
Office Perks
Commuter benefits
Cedar offers pre-tax commuter benefits for all full-time employees.
Company-sponsored outings
Free daily meals
Daily lunches are provided at our NYC HQ.
Free snacks and drinks
Our kitchen is stocked full of snacks and drinks for every desire! Some of our favorites are cold brew, kombucha, rotating craft beers, fresh fruit, yogurt and every kind of chip you can imagine!
Company-sponsored happy hours
Pet friendly
Our NYC HQ has a dog lounge. Bring your dog to work!
Meditation space
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Cedar hosts lunch & learns monthly. This allows employees to present in-depth on projects they're working on or for the occasional guest invitee to teach the team about a topic of interest.
Promote from within
Mentorship program
Our mentorship program pairs folks based on shared interests and goals, from the same team or cross-functionally, and emphasizes building mutually beneficial relationships for professional equity.
Customized development tracks
Paid industry certifications
Personal development training

Additional Perks + Benefits

We take great pride in making our employees' wellness a top priority, and we create opportunities to talk openly about mental health and wellbeing.

We have a directory with resources for mental and physical wellbeing, emphasizing benefits offered through our health insurance. The directory covers topics such as managing grief, therapist information, nutrition & water intake, and resources on talking to children about current events. We want to take a holistic approach and include resources that appeal to everyone, so we also included information on remote alternative wellness offerings, including reiki, sound healing, meditation and yoga. We even have an onsite meditation room in our NYC HQ!

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