Marketing Operations Manager, Marketing Automation

| Remote
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About LivePerson

LivePerson is a transformational force in how brands and consumers communicate. With over 18,000 brands, including Citi, HSBC, Disney, Verizon, and Home Depot, we are on a mission to make life easier for people and brands everywhere through trusted Conversational AI. We believe in a future where conversations are the norm for getting your intentions fulfilled — whatever they are.  

We are an innovative, intent-driven company that believes in building the future and we are looking for growth-minded, unconventional thinkers, developers, and builders to join the team.

You will thrive here if: 
  • You can operate in a fast-paced, dynamic environment
  • You believe data-driven decision making is the norm
  • You nerd out about AI, how it can be applied, or how you can learn more about it (don’t worry we’ll help)
  • You see feedback or failure as motivation to learn and to grow 
  • You relate to our core principles (link) and want to work with Conversational AI experts

We are looking for a Marketing Operations Manager, Marketing Automation to support our marketing growth and performance organization.

In this role, you will:
  • Manage data and integrations between Marketing Automation Platform (Marketo) and CRM (Salesforce), as well as other marketing technologies.
  • Manage marketing campaign logistics within Marketo and Salesforce including initial campaign setup, ongoing maintenance, and reporting.
  • Build and maintain automated/operational programs within Marketo for data hygiene, data enrichment, compliance, etc.
  • Execute email sends timely and flawlessly; analyze reporting to extract key learnings to share with the broader team to improve future email campaign performance.
  • Develop and execute a multi-touch attribution strategy and maintain data integrity.
  • Operate data provider platforms to pull target lists for ongoing segmentation.
  • Partner with RevOps for management of lead routing, data flow, and ongoing optimization of processes for automation and scale.

Your qualifications are: 

  • Advanced knowledge of Marketo (certification is a plus) and Salesforce.com.
  • Extreme attention to detail coupled with thorough project management skills.
  • Excellent interpersonal skills to operate within a global organization, across sales and marketing.
  • Ability to think on your feet and apply a problem-solving mindset to execute on goals.
  • Microsoft Excel and or Google Sheets expert.
  • Experience operating 6sense is a plus.
Why you’ll love working at LivePerson:

LivePerson was named to Fast Company’s World’s Most Innovative Companies of 2020 list for the Artificial Intelligence category.  We offer amazing colleagues along with opportunities to push your own limits to grow. We embrace invention and experimentation. You’ll have great benefits plus flexible time off. Most importantly, you’ll have an ability to make an impact at work and at brands across the globe as we build the future with trusted Conversational AI together.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • ExpressFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • MemcachedDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
The United We Tech Series: The LivePerson Episode
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What are LivePerson Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Paid industry certifications
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