Marketing Operations Analyst at Opendoor

| San Francisco, CA +1 more | Remote
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About Opendoor
Founded in 2014, Opendoor’s mission is to empower everyone with the freedom to move. We believe the traditional real estate process is broken and our goal is simple: build a digital, end-to-end customer experience that makes buying and selling a home simple, certain and fast. We have assembled a dedicated team with diverse backgrounds to support more than 100,000 homes bought and sold with us and the customers who have selected Opendoor as a trusted partner in handling one of their largest financial transactions. But the work is far from over as we continue to grow in new markets. Transforming the real estate industry takes tenacity and dedication. It takes problem solvers and builders. It takes a tight knit community of teammates doing the best work of their lives, pushing one another to transform a complicated process into a simple one. So where do you fit in? Whether you’re passionate about real estate, people, numbers, words, code, or strategy -- we have a place for you. Real estate is broken. Come help us fix it.

About the Team
Opendoor has experienced unprecedented growth and expansion in the last several years and the complexity of marketing operations has increased in tandem. We continue to invest in the marketing function as a lever for growth, as evidenced by increasing annual budgets and high visibility with leadership. We are looking for a Marketing Operations Analyst for the Performance Marketing team to manage and scale marketing operations.

This role will be responsible for optimizing marketing processes, measuring marketing performance, and managing marketing data. This role partners closely with Finance, Analytics, and Engineering to increase efficiency and drive growth.

Our ideal candidate is someone who has a growth mindset and is able to provide insights and analytics on marketing data.

Role Responsibilities

  • Managing multiple marketing data sources & data pipelines to ensure marketing data integrity and processing unstructured marketing data to provide a unified view for performance.
  • Analyzing top-of-funnel marketing data through to bottom-of-funnel data with strong attention to detail and accuracy and monitoring marketing performance by developing marketing metrics & dashboards
  • Deriving strategic performance insights from marketing data and communicating recommendations in a strategic format for performance optimizations across all performance marketing channels, markets, and lines of business 
  • Recognizing opportunities, solving problems with an act from ownership approach
  • Cross-functional partnership with Analytics, Finance, and Engineering
  • Assisting in channel operations such as tracking, targeting, and ad operations

Skills Needed

  • 2-5 years of experience working in a marketing operations or analytical role
  • Hands-on experience with Excel Modeling, SQL, and data visualization tools (e.g. Mode, Tableau)
  • Ability to strategically communicate, engage and explain complex data analysis and insights across a range of audiences
  • People describe you as exceptionally organized, detail-oriented, a problem solver, and a team player
  • Ability to work and thrive in a fast-paced and high-pressure environment
  • Domain knowledge in acquisition marketing channels such as Paid Search, Paid Social, Direct Mail, TV and Radio

Bonus points if

  • Programming skills (Python)
  • Experience with marketing channel management (e.g. Paid Search, Paid Social, TV, Radio, and Direct Mail)
  • Hands-on experience with web analytics tools (e.g. Google Analytics)
  • Experience in the real estate industry

#LI-MB1

More About Us
To learn how we are reinventing the Real Estate industry check out our website, to hear about our culture directly from team members visit The Muse and to discover what we are building for our customers read our blog posts.

We Offer the Following Benefits and Perks
• Full medical, dental, and vision with optional 85% coverage for dependents
• Flexible vacation policy
• Generous parental leave
• Paid time off to volunteer
Please note that these benefits and perks are available only to Full Time team members and do not apply to contract roles.

Opendoor Values Openness
Our team celebrates our diverse backgrounds. We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances. For California residents: for more information about the categories of personal information that we collect for recruiting purposes, please see our personnel Privacy Policy.

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Candidate Location Eligibility:
San Francisco, CA

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • PostgreSQLDatabases
    • SketchDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • WordpressCMS

An Insider's view of Opendoor

What's the biggest problem your team is solving?

My team works with our sales and support operators. We manage our multiple telephony platforms, including our call center software. Last year, we replaced our old call center vendor solution with a new custom-built telephony platform. Building the unique features each team has been one of our central challenges for much of the past year.

Maggie

Sr. Software Engineer

How has your career grown since starting at the company?

I started at Opendoor as an intern, responsible for small improvements to our home valuation model’s accuracy. Now, I am one of the leaders on our team - I’m responsible for setting team vision, overseeing systems design for other IC’s, and leading P0 initiatives such as a pricing workflow overhaul that we launched after COVID-19.

Daniel

Software Engineer

How do you empower your team to be more creative?

Analytical problem solving requires creativity too. I always encourage my team to consider all the tradeoffs between different options - what if you need to solve the problem in 1 day? How about 6 months? How about unlimited compute resources? We often come up with more creative and better solutions when we intentionally consider all options.

Sherry

Data Science Manager

What are Opendoor Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns

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