Marketing Operations Analyst

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About LivePerson:

LivePerson is a transformational force in how brands and consumers communicate. With over 18,000 brands, we are on a mission to make life easier for people and brands everywhere through trusted Conversational AI.  We believe in a future where conversations are the norm for getting your intentions fulfilled - whatever they are.  

We are an innovative, intent-driven company that believes in building the future and we are looking for growth-minded, unconventional thinkers, developers, and builders to join the team.

You will thrive here if:

  • You can operate in a fast-paced, dynamic environment
  • You believe data-driven decision making is the norm
  • You nerd out about AI, how it can be applied, or how you can learn more about it (don’t worry we’ll help)
  • You see feedback or failure as motivation to learn and to grow 
  • You relate to our core principles (link) and want to work with Conversational AI experts

We are looking for a Marketing Ops Analyst to support our marketing growth and performance organization. This individual will be responsible for business processes for the Marketing organization, including investment prioritization, budget allocation and management, goal definition and tracking. You will work closely with the Director of Marketing Operations to establish best practices, procedural rigor, operational and process improvement, and analytical insights. 

The ideal candidate will have worked in-depth in business planning including headcount and budget management, strategy development, and goal setting & tracking. S/he should also have a demonstrated ability to think strategically and analytically about the business, risks, challenges, and opportunities.

In this role, you will:

  • Own process for annual resource planning, allocation, and tracking headcount and budget
  • Develop and own monthly budget management process to drive forecasting accuracy, identify risk and opportunity areas. 
  • Train and support budget owners on budget process.
  • Conduct analysis of spend with key partners/vendors to determine opportunities to consolidate spend and drive efficient pricing/rates across the team.
  • Lead annual goal setting process and monthly goal tracking. Drive consistency in approach across the team.
  • Design and enhance processes to measure marketing outcomes and investment efficiency.
  • In partnership with Marketing Operations team, drive insights for weekly/monthly/quarterly business reviews.
  • Develop and deploy marketing operations tool suites to drive team productivity.
  • Develop reporting requirements and perform analysis on various areas of the business, working both individually and with internal analysts.
  • Build and maintain marketing dashboards for marketing investment performance
  • Assist with analytical projects focused on deep insights that enable business planning decisions.
  • Participate and lead special projects as needed.

Your qualifications are: 

  • 5+ years of experience in the areas of business planning/strategy, and/or business operations, finance, business management, in mid-to-large scale global sales/marketing organization
  • Advanced excel experience (or other analytical applications) conducting creative analysis of complex data and translating the results into actionable deliverables/business reviews.
  • 2+ years in a B2B environment.
  • BS/BA degree or equivalent experience; 
  • Experience with PowerBI, Tableau, or similar

Why you’ll love working at LivePerson:

LivePerson was named to Fast Company’s World’s Most Innovative Companies of 2020 list for the Artificial Intelligence category.  We offer amazing colleagues along with opportunities to push your own limits to grow. We embrace invention and experimentation. You’ll have great benefits plus flexible time off. Most importantly, you’ll have an ability to make an impact at work and at brands across the globe as we build the future with trusted Conversational AI together.

More Information on LivePerson
LivePerson operates in the Conversational AI industry. LivePerson was founded in 1995. It has 1000 total employees. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Open door policy, OKR operational model, Team based strategic planning and Pair programming. To see all 18 open jobs at LivePerson, click here.
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