Marketing Media Analytics, Specialist at Nationwide (Columbus, OH)

| Columbus, OH
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If you're passionate about becoming a Nationwide associate and believe you have the potential to be something great, let's talk.

This is a REMOTE OPPORTUNITY. This role is compensation grade F4. This opportunity is a role on the 'Data, Analytics, and Research' team in Marketing Operations, supporting enterprise and brand marketing paid media analytics across all lines of business. The selected individual will be responsible for the design, build, and delivery of analytic products that drive media optimization and generate actionable marketing insights.

If one or more of the items below is a fit, we want to hear from you!
  • Working side by side with marketing teams to identify ways to improve the efficiencies of our paid media & advertising spend
  • Run experiments, test/learn, and measurement to surface data-driven strategic opportunities
  • Lead and contribute to initiatives that enhance and build predictive/statistical models of our media performance and market place behavior
  • You have interest, skills, or experience with innovative data solutions using modern platforms such as Databricks, AWS, Snowflake, Tableau, Datorama, etc.
  • You have interest or experience in working with marketing, advertising, customer interaction/behavioral, and econometric data sets.
  • You enjoy working on inclusive and collaborative teams with peers who are also passionate experts in their area of focus.

As a Specialist, you'll actively participate in all phases of the marketing and advertising analytics life cycle. You will partner with internal customers in determining data and information needs and in identifying information to aid with decision making. You'll build sophisticated analytic solutions using modern platforms and business intelligence tools. You will serve as the lead to others for information, insights, and measurement.

This opening can be filled in one of our offices, or in a remote/work-from-home (WFH) capacity from anywhere in the country.

Job Description Summary
Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you!

As a Specialist, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This can also include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions.

You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You'll help document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment.

Job Description
Key Responsibilities:
  • Assists with multiple projects to develop business and data analysis to drive business objectives.
  • Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions.
  • Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making.
  • Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions.
  • Assists in gathering, analyzing and interpreting a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes.
  • Helps with the initiative to build and/or improve existing statistical models to solve business problems; defining requirements for sophisticated machine-learning models; implementing testing strategy and assists in putting final models into production.
  • Assists with interpreting statistical/analytical results and creating a feedback loop for analyzes improvement.
  • Builds data visualization to support business needs.
  • Helps designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction.
  • Helps drive marketing action and results through the interpretation and application of data and research findings.
  • Helps facilitate business implementation planning sessions.
  • May facilitate post-implementation checkpoint with business units to ensure best in class solutions are implemented.
  • Works with leader to influence change and gain support from leadership and key partners for the development of new processes and methods
  • Assists with developing governance, documentation and training around new processes.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Director/Manager. This is an individual contributor role.

Typical Skills and Experiences:

Education: Undergraduate studies with post graduate studies preferred.

Experience: Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis. Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.

Knowledge, Skills and Abilities: Strong knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies. Proven problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc. Good verbal and written communication skills. Proficiency in developing ad hoc queries using SQL. Comprehension of Agile methodology framework.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager's leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.

Job Conditions:

Overtime Eligibility: Exempt (Not eligible)

Working Conditions: Normal office environment. Extended and non-standard work hours based on project and customer needs.

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.


More Information on Nationwide
Nationwide operates in the Insurance industry. The company is located in Scottsdale, AZ and Columbus, OH. Nationwide was founded in 2022. It has 29597 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 80 open jobs at Nationwide, click here.
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