Company Overview:

Since 2013, our founding mission at StrongArm Technologies has been unwavering: keep the world’s Industrial Athletes™ proud, protected and productive.

We recognize that the beating heart of our economy is made up of millions of hardworking and dedicated individuals who put their bodies on the line to perform critical job functions that positively impacts lives beyond their own. But that responsibility doesn’t come without its consequences. Far too often, preventable workplace injuries lead to lost shifts, missed paychecks and threatened livelihoods. That, to us, is unacceptable.

Industrial Athletes™ deserve an advocate and a platform dedicated to ensuring they get home safely after every shift. More than 38,000 workplace injuries across numerous job types, industries and operating environments occur around the world each hour, and our passionate team is fixated on solving this unnecessary problem through the use of technology.

From our home base in Brooklyn, New York, StrongArm Technologies develops innovative solutions and analyzes millions of hours of data, setting the foundation to help us achieve our mission of eliminating preventable workplace injury. From a couple of guys in a tech incubator to a company of more than 75 employees, our knowledge base and world-class pool of talent continues to develop as we grow the organization with a focus on end-to-end product development, data analytics, security, client success, operations and more.

In order to most effectively prevent injuries in a given operational environment, we work closely with each client across many dedicated and leading-edge teams, including client services, data and engineering, IT security and others. Each safety program is tailored to the needs of the workers on the ground and the managers who oversee them. The result is an actionable and scalable safety solution that seamlessly becomes part of a facility’s daily routine and is proven to prevent workplace injuries by as much as 64%.

CONTRIBUTION

The marketing manager at StrongArm Tech will develop and manage key performance marketing strategies and executions against aligned metrics for lead generation. They will work collaboratively with the executive director of marketing, along with the full marketing team and organization members, to drive traffic, leads and conversions. The marketing manager will also work with the sales and customer teams, in conjunction with sales enablement, to help manage communication and drive engagement to increase our ability to convert, retain and expand customer programs. Additionally, this role will:

• Monitor and develop improved SEO.
• Manage, create and execute PPC campaigns on search and social.
• Work to develop programs in client conversion and customer engagement.
• Manage a strategic segmentation of prospects, customers and users.
• Manage and execute email, sms, paid media and direct communication strategy.
• Work closely with the Director of Enablement toward lead generation and expansion goals.
• Partner with the content team on nurture campaigns, social strategies and communications.
• Partner with Knowledge Sharing to execute product marketing campaigns.
• Be very lead generation and conversion driven in strategy.
• Help to improve and manage internal communications.
• Track and report on performance.

REQUIRED SKILLS AND EXPERIENCE

• 3-5 years of experience in relevant marketing roles.
• Proficiency in the Google Analytics and Ad platforms, SEMRush or comparable SEO tool and Social Networks.
• Strong verbal and visual communication skills.
• Experience with Google Suite & Microsoft Suite.
• Ability to craft strategy, concept and copywriting executions.
• Proficiency in experiential marketing and engagement.

YOU ARE

• A problem-solver who is eager to fix or improve things.
• A motivated self-learner.
• Detail-oriented.
• Well organized.
• Willing to overcome challenges.
• An excellent communicator.
• A team player.
• And above all … motivated by our mission of keeping Industrial Athletes™ safe at work.

BENEFITS

• Potential to work remote or at the main office in Brooklyn, NY
• Unlimited PTO
• Employee Education Compensation Support (up to $3,000)
• Excellent medical, dental and vision insurance
• 401K program
• Food and drinks in the office, monthly team building, & citibike membership