Marketing Manager
Marketing Manager
We’re looking for a B2B Marketing Manager to join our award-winning global marketing organization. This is a great opportunity for someone who wants to be part of the fast-paced telecom/wireless industry and have a hand in growing Boingo’s position as a leading connectivity provider. You will be responsible for managing lead generation, advertising, content development, partner communications and events for our B2B lines of business.
In this role, you will become a subject matter expert across a wide variety of mobile and wireless technologies—including small cells, distributed antenna systems (DAS), cell towers, Wi-Fi and private wireless networks—and provide support to B2B sales and account management. You’ll need curiosity and a keen attention to detail. The ideal candidate will thrive in a fast-paced, virtual environment and have a passion for accelerating Boingo’s growth.
The position reports to the Senior Director of Marketing Communications and has broad exposure throughout the company and with key external clients.
Responsibilities
- Develop marketing collateral, presentations, webinars, pitch decks
- Write compelling customer-facing copy aligned with Boingo’s brand voice
- Produce lead generation and nurturing programs to achieve sales goals
- Manage advertising campaigns that build awareness and grow our sales pipeline
- Produce and manage email marketing with compelling content that drives engagement
- Support business development team at industry events (virtual and in-person) and lead marketing activations (booth exhibitions, customer events, swag)
- Manage partner communications and liaise with Boingo’s vendors to develop case studies
- Lead copywriting for boingo.com B2B web pages
- Work cross-functionally on projects with business development, engineering and creative/design teams
- Collect market research and track competitive landscape
- Deliver reporting on key performance indicators (KPIs)
- Maintain budgets and track ROI
Is This You?
- 5+ years experience in a B2B Marketing and Communications role, preferably at a technology company
- Possess outstanding written and verbal communication skills for a variety of audiences
- Demonstrated success creating and executing lead generation campaigns
- Have a strong point of view and work collaboratively with cross-functional teams
- Believe from the depths of your soul that the customer comes first
- Can juggle multiple projects, stay organized and prioritize deadlines with ease
- Have a strong interest in the technology and/or telecom industries
- Creative, energetic and ready to proactively contribute and learn
- Can compile and analyze marketing data
- Possess intermediate or higher MS Office skills, including Excel, Outlook, PowerPoint, and Word
- Proficiency in Salesforce Marketing Cloud/Pardot is a plus
- Able to lead in a virtual work setting
- Enjoy leading and working as part of a team to hit ambitious goals
- Have an incredibly upbeat, positive, “can do” attitude
- Superior attention to detail
- Have a bachelor’s degree in Business, Communications, Marketing or related field
Successful applicant must comply with the federal contractor Covid-19 Workplace Safety mandate requirements.
Meet Boingo
Boingo Wireless, Inc. simplifies complex wireless challenges to connect people, business and things. We design, build and manage converged, neutral host networks at major venues around the world. Boingo’s vast footprint of distributed antenna systems (DAS), Wi-Fi, small cells and macro towers securely powers innovation and connectivity in airports, transit stations, stadiums, military bases, hospitals, commercial properties and enterprises worldwide. This is a remote position.
Our team is creative, collaborative, and on the leading edge of technology. There is no doubt the “secret sauce” to Boingo’s success is our incredible team and culture. We take pride in having fun and working alongside enthusiastic pros who are the best at what they do. Boingo offers an incredible benefits package including health, dental, vision, 401(k) match, unlimited vacation, 12 weeks paid parental leave, and more. It’s no wonder we’ve been named among the Best Places to Work!
Boingo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, disability or veteran status.
COVID-19 update: Yes, Boingo is hiring! Through our vast footprint of wireless networks, Boingo helps the world stay connected to the people and things they love. Our mission is as important now, as ever.
The health, happiness, and welfare of our team – current and future teammates – is our top concern. Therefore, we’re conducting our “in-person” interviews via video. Social distancing can prove the power of virtual connection. We can still get to know one another, while following the latest public health recommendations. So, connect today, and help us continue to connect the world with the people and things they love.
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