Marketing Manager Senior at USAA (San Antonio, TX)

| San Antonio, TX
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Purpose of Job
We are seeking an Marketing Manager Senior to work a hybrid position in our San Antonio, TX Corporate Office, Phoenix, AZ, Tampa, FL, Charlotte, NC, Colorado Springs, CO, or Plano or Austin, TX offices.

Functional Area: Marketing Strategy Drives long-term profitable growth by providing guidance in the development of comprehensive marketing strategies deployable through integrated channels. Tracks, analyzes and evaluates strategic effectiveness through the utilization of financial metrics such as return-on-investment (ROI) and return-on-objective (ROO). Facilitates the definition and design of implementation plans or strategic roadmaps and / or centrally manages the marketing strategy and solution development with a focus on actionable programs. Creates program plans, product and pricing plans, pro forma and communication plans. Retail/Brand Marketing Creates, facilitates and/or executes marketing campaigns across multiple channels includingbut not limited tomass, direct, interactive and employee. Determines appropriate partnerships with various internal and external resources to develop and deliver complex go-to market plans for USAA brand and products that contribute to goals outlined by strategy/market performance. Ensures the on-time, orderly flow of all projects from initiation to release, through responsible project delivery execution. Responsible for ongoing management of agency resources, campaign and channel plans and related budgets that achieve stated objectives.

Job Requirements

About USAA

USAA knows what it means to serve. We facilitate the financial security of millions of U.S. military members and their families. This singular mission requires a dedication to innovative thinking at every level.

Primary Responsibilities:
  • Identifies and manages existing and emerging risks that stem from business activities and the job role.
  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled.
  • Follows written risk and compliance policies, standards, and procedures for business activities.
  • Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management and / or provides leadership and guidance in the development and execution of marketing campaigns and go-to-market plans, identifying opportunities and potential solutions.
  • Synthesizes analyses, identifies root causes, and develops and recommends key work products.
  • Applies mathematical and statistical concepts to effectively gather and interpret data, performing gap analysis on external and internal business environments and member data and / or leads the facilitation and maintenance of data in internal systems and/or campaign planning tools.
  • Evaluates technology and products for trends, strategic vision and scalability and / or leads team members to facilitate delivery of a project or campaign, effectively managing agency to ensure alignment with goals and priorities.
  • Provides guidance in a process management role through the creation, monitoring and execution of new processes, in addition to enhancements to current processes with little or no supervision.
  • Guides team members in the development and delivery of their work products.
  • Serves as a resource to team members on escalated issues of an unusual nature.
  • Applies knowledge of marketing principles to independently complete complex work assignments and problem resolution.
  • Applies advanced knowledge of the business, its products and processes.


When you apply for this position, you will be required to answer some initial questions. This will take approximately 5 minutes. Once you begin the questions you will not be able to finish them at a later time and you will not be able to change your responses.

Minimum Requirements:
  • Bachelor's Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
  • 6 or more years of relevant business support and / or general analysis experience.
  • Advanced knowledge of Microsoft Office Tools to include Word, Excel and Access.
  • Advanced knowledge of relevant industry data sources.


Preferred Experience:
  • Experience in developing the strategy of and executing on digital marketing and media plans
  • Experience thinking outside of the box and driving innovative thinking
  • Strong experience in cross functional collaboration
  • Extensive experience with A/B Testing, learning, and optimizing


The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Compensation:

USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market position. The salary range for this position is: $80,200 - $144,500*( this does not include geographic differential it may be applied based on your work location)

Employees may be eligible for pay incentives based on overall corporate and individual performance or at the discretion of the USAA Board of Directors.

*Geographical Differential: Geographic pay differential is additional pay provided to eligible employees working in locations where market pay levels are above the national average.

Shift premium: will be addressed on an individual-basis for applicable roles that are consistently scheduled for non-core hours.

Benefits:

At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

Please click on the link below for more details.

USAA Total Rewards

Relocation assistance is not available for this position.
More Information on USAA
USAA operates in the Insurance industry. The company is located in Phoenix, AZ, Colorado Springs, CO, Plano, TX, San Antonio, TX, Austin, TX, Tampa, FL, Tampa, FL and Chesapeake, VA. USAA was founded in 2022. It has 35000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Mental Health Benefits. To see all 99 open jobs at USAA, click here.
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