Previous Pharmacy Benefit Management experience and/or Specialty Pharmacy preferred

Responsible for marketing activity related to assigned business segment(s). This position will work closely with marketing leadership and clients in developing new marketing programs and implementing new marketing approaches. Good working knowledge of the organization's products and the overall industry is recommended. This position will manage moderate to complex projects, including the planning and execution to drive top line revenue growth, increase cross sell and retention across Magellan's diverse health related product line, and target our key constituencies, primarily Managed Care Organizations (MCOs), Government Entities, Plan Sponsors (Employers), Brokers, Consumers, Providers and Consultants. This position takes initiative in communication programs and resources and obtaining feedback from partners. Participates in the recommendation/implementation of strategies to achieve marketing goals.

• Provides comprehensive strategic marketing communications support to drive thought leadership and brand awareness.
• Understands, applies and encourages adoption of brand guidelines consistently. Ensure messaging is consistent with overall marketing strategic priorities.
• Defines materials and communication events needed to support the segments value proposition in a manner that will influence all constituencies.
• Ensures that all positioning is optimized for intended segment.
• Develops, coordinates with management and all members of the segment marketing team to define objectives, metrics and goals.
• Drives segment-marketing team's ideation and development of concept packages maintaining project plan and creatively executing collateral development.
• Defines, builds and maintains best practices and templates for core segment marketing communications and promotional events.
• Provides ongoing oversight by partnering with the core product marketing teams assuring adherence to these standards in the development of critical marketing collateral.
• Extends marketing messages to digital media as appropriate.
• Establishes and completes work within departmental budget.
• Ensures and coordinates a cross-functional team approach to targeted marketing strategies ensuring buy in from all key partners.
• Demonstrates technological savvy to translate technical terminology and concepts into business language as well as the appropriate mediums in which to deliver

Other Job Requirements

Responsibilities
Bachelor's degree plus 5+ years of experience in marketing complex health and human service solutions and services to Government agencies.
May consider an additional 4 years of experience in lieu of degree.
Exemplify marketing acumen and the strategic marketing discipline as well as foster an inclusive environment where employees feel valued and recognized for their contributions.
Able to navigate complex, highly matrixed organizations in a highly regulated industry successfully.
Strong client orientation and work ethic.

General Job Information

Title
Marketing Manager (REMOTE)

Grade
25

Work Experience - Required
Marketing

Work Experience - Preferred

Education - Required
A Combination of Education and Work Experience May Be Considered., Bachelors - Marketing

Education - Preferred

License and Certifications - Required

License and Certifications - Preferred

Magellan Health, Inc. is proud to be an Equal Opportunity Employer and a Tobacco-free workplace. EOE/M/F/Vet/Disabled.
Every employee must understand, comply with and attest to the security responsibilities and security controls unique to their position; and comply with all applicable legal, regulatory, and contractual requirements and internal policies and procedures.