We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.

At Gale, a Cengage company, we deliver essential content through the power of technology to help researchers and learners to achieve their goals.

As a Gale employee, you will change the way learners connect with libraries. Together with our partners at libraries and in academic communities around the world, you will play a role in empowering people to become better at school, work and life. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.

What You'll Do Here

Gale is looking for an experienced Marketing Manager to help lead the strategy and execution of data-driven campaigns and initiatives to meet and exceed revenue goals within the K-12 school market, specifically helping build positive customer relationships for strategic priorities throughout the sales funnel for the domestic learning market segment.

The marketing manager will apply customer, market, and competitive data to decision making. They will combine their research and experience to build a measurable, scalable marketing strategy for a defined product portfolio to support company wide-initiatives, like Gale In Context student databases. Collaborating closely with marketing, brand creative services, sales, product, and customer experience team members, the marketing manager will develop messaging strategies and integrated marketing campaigns that align with corporate and market goals, solve customer problems with Gale solutions, reflect the Gale brand, and drive revenue, retention, and growth.

The ideal candidate will be experienced in converting prospects to leads and sales, driving replicable results, and delivering a positive return on investment through various marketing channels and well-versed in tactics like email and content marketing, social media and blogging, webinars, collateral, events, and more.

This role reports to a senior marketing manager within the domestic learning K-12 segment. Daily work will be remote.

• Develop data-driven marketing programs with the purpose of moving customers through the sales funnel to generate new business.
• Contribute to the development of market messaging strategies by staying current with consumer and competitive insights as well as marketing trends.
• Lead the execution of campaigns from inception through final delivery-on time and within budget.
• Direct the targeting and segmentation of campaigns as needed to ensure we're reaching the right customer with the right message, at the right time.
• Communicate internally with partners across the business to keep them informed of what's in market and the available tools to support customer engagement.
• Partner with business analysts within marketing, sales, and product to understand the impact of marketing programs on the business, with an eye toward continuous optimization of revenue-generating programs.
• Forecast and manage tactical budget for assigned portfolio.
• Complete other duties as assigned to meet company goals.

Skills you'll need here:

• BA/BS in marketing or related field.
• Minimum of 3 years of marketing experience.
• Proven success in managing and implementing B2B and/or B2C direct marketing customer lead generation, account-based marketing, and/or nurture programs.
• Experience carrying out data-driven marketing campaigns; experience with program management, reporting, and business intelligence software a plus.
• Strong understanding of emerging digital marketing trends, technologies, and integration strategies.
• Able to remain agile while successfully project managing a high-volume of work in a fast-paced, deadline driven environment.
• The creativity and ingenuity needed to create content strategies that balance user needs with business requirements.
• Strong interpersonal skills; ability to work well with other team members, customers, sales, etc. and provide clear direction other others.
• Self-starter with excellent problem-solving and analytical skills.
• Passion for events and ability to travel as needed to conferences and customer events.
• Confident writer who can convey a powerful story succinctly.

Preferred Skills/Knowledge/Experience:

• Experience in the education, publishing and/or information industry market(s).
• Experience partnering with creative services, freelance/contractors, agency partners or other vendors to develop marketing campaigns.
• Working knowledge of Adobe Photoshop and InDesign a plus.

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1 (617) 289-7917.

If you are a Colorado state resident, please email [email protected] to receive compensation information for this role. Please be sure to include this posting's job ID in the subject line of the email to help ensure a timely response.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.