Marketing Manager - Remote Opportunity at KinderCare Education (Portland, OR)

| Portland, OR
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Job Description

About KinderCare Education®

KinderCare Education operates more than 1,380 early learning centers, and more than 560 Champions sites, supported by a corporate team of nearly 600 headquarters employees in Portland, Oregon. In 2019, KinderCare Education earned their third Gallup Great Workplace Award - one of only 39 companies worldwide to win this award.
  • In neighborhoods with ourKinderCare®Learning Centersthat offer early childhood education and child care for children six weeks to 12 years old
  • At work through KinderCare Education at Work™, family benefits for employers including on-site and near-site early learning centers and back-up care for last-minute child care
  • In local schools with ourChampions®before and after-school programs.

The B2B Marketing Manager ([email protected]) reports to the Director of Marketing Programs and holds responsibility for the marketing strategy and execution of all marketing activities for the KinderCare at Work and Champions business as a part of the KinderCare messaging and brand positioning across all integrated marketing, creative and brand elements to drive B2B lead generation, conversion and retention as well as B2C family-facing marketing communication and tactics.

The B2B Marketing Manager must have a deep understanding of insights, content, campaign development and brand building with perspective on message and channels to push campaigns. This role is uniquely positioned to own, impact and drive the end-to-end view of sales enablement, brand awareness, demand generation and go-to-market activities for a rapidly growing business. The role requires that this person will develop go-to market plans including, goals and objectives for all marketing efforts in order to achieve aggressive revenue, business and financial growth goals.

Key responsibilities include:
  • Positioning: Develop the organizational discipline to translate brand positioning and formulate pitches (both local and national) around the unique stories of the company's products, amazing team, and experiences with customers.
  • Customer Focus: Build a deep understanding of the customer experience, segmentation, needs of each segment and movement of the customers through the life cycle (new business to repeat customer).
  • Demand Generation: Familarity with driving web traffic, registrations, and enrollments. Remarketing to existing customers is important to secure renewals.
  • Brand: Protect and nurture the brand. Craft the story through messaging, content, digital and social. Media (earned, bought, social) needs to be compelling and consistent to drive awareness and create customers.
  • Manage internal and external resources: Manage employees and contractors across multiple disciplines including graphic design, copywriting, advertising and marketing, freelance writers, product development and more, as needed
  • Marketing P&L: Responsible for B2B marketing P&L and budget allocated to activities and measurement of qualitative and quantitative targets, to show growth with new leads for conversion and retention


Qualifications

  • Bachelors or Masters Degree in Marketing or related field.
  • At least 8 years of experience in similar integrated marketing roles.
  • Proven track record of success in marketing roles.
  • Confident, self-starter and dynamic marketer.
  • Entrepreneurial mindset with the ability to spot original branding opportunities.
  • Strong creative and writing skills - must be able to articulate complex concepts in clear language and non-generic business and customer benefits.
  • Understanding of how to reach the right audience at the right time utilizing various industry tools and technologies.
  • Understanding and appreciation of sales and sales process in a B2B and B2B2C environment.
  • Comfortable with ambiguity. Ability to solve problems creatively in a fast-paced environment; take initiative to achieve results; meet short deadlines.
  • Self-driven and independent; high energy, customer-centric; set goals and meet deadlines
  • Track record of leading execution under tight timelines
  • Demonstrated leadership skills in leading and influencing cross-functional teams and communication with senior leadership

Our highest priority has always been to keep our employees, children, families, and communities as safe and healthy as possible. Starting October 18, 2021, we began requiring COVID vaccinations or weekly COVID testing for all unvaccinated employees who are required to be in a KinderCare Education community space or workspace to perform their work (center, National Support Center, and offsite meeting environments). We are also subject to state law, local ordinances, and Health Department requirements for employees working in child care and school facilities.

KinderCare Education employs more than 32,000 team members across 1,700 locations nationwide. Our devoted family of education providers leads the nation in accreditation and includes KinderCare® Learning Centers, KinderCare Education at Work®, Champions® Before- and After-School Programs, Cambridge Schools™, Knowledge Beginnings® and The Grove School®.

KinderCare Education is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.
More Information on KinderCare Education
KinderCare Education operates in the Edtech industry. The company is located in Portland, OR. KinderCare Education was founded in 1969. It has 35000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 20 open jobs at KinderCare Education, click here.
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