Marketing Manager, Partnerships and Strategic Markets at Amwell (Remote)

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Company Description

Amwell is a leading telehealth platform in the United States and globally, connecting and enabling providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. Amwell believes that digital care delivery will transform healthcare. We offer a single, comprehensive platform to support all telehealth needs from urgent to acute and post-acute care, as well as chronic care management and healthy living. With over a decade of experience, Amwell powers telehealth solutions for over 150 health systems comprised of 2,000 hospitals and 55 health plan partners with over 36,000 employers, covering over 80 million lives.

Brief Overview:

Marketing Manager, Partnerships and Strategic Markets

The Marketing Manager, Partnerships and Strategic Markets is a key member of the Amwell Integrated Marketing team, responsible for the creation and execution of marketing strategies and campaigns to pursue strategic sales markets and to increase the impact of our sales channel partners. This role will work with key teams and stakeholders; including Channel Partnerships, Government Solutions, Demand Generation, Business Development and Sales to accelerate growth through our partner ecosystem (i.e., resellers, innovators, system integrators, etc.) and strategic markets (i.e., federal and state government)

Amwell is seeking a dynamic marketer who is passionate about the healthcare market, drives for success and pulls from a wide range of business and marketing skills including relationship building, strategic planning, project management, and hands-on execution. This is an individual contributor role, requiring an experienced professional who can orchestrate and motivate cross-functional team members to deliver initiatives that drive measurable results.

Core Responsibilities:

  • Be an active member of the Marketing team, working closely with the Channel Partnerships and Government Solutions teams to align objectives, plans and resources to drive growth
  • Serve as a liaison for our partner ecosystem to collaborating with Sales Enablement, Product Marketing, Demand Generation, Content Marketing, Conferences & Events, and other teams
  • Drive partner impact through effective sales enablement content and tools, communication, sales training, and co-marketing strategies that result in pipeline growth
  • Develop awareness and engagement initiatives that result in pipeline growth
  • Develop strategy for and design marketing plans that drive measurable pipeline growth
  • Deliver impactful marketing programs, exploring new and creative tactics, mediums and venues inclusive of demand generation campaigns, virtual and in-person experiences, account-based marketing, digital marketing, and other activities
  • Work cross-functionally with internal teams, partner teams and external agencies to execute successful campaigns on time and within budget
  • Manage program budgets while being fiscally responsible and driving quantifiable ROI
  • Measure, optimize and report on program metrics, and present results to key stakeholders during business reviews


  • 5+ years of healthcare marketing experience with an emphasis partner marketing, SaaS technology marketing a plus
  • Experience developing and managing multi-touch, integrated B2B marketing campaign
  • Experience sourcing, qualifying, and managing paid marketing opportunities (i.e., content sponsorships, events, etc.)
  • Data oriented with ability to track, measure and articulate performance and impact results
  • Dynamic, ambitious self-starter that works well with others and can drive projects forward amidst shifting priorities and goals
  • Creative thinker that develops strong value stories, generates innovative marketing ideas, works collaboratively, and leads a cross-functional team of stakeholders toward a common goal
  • Highly detail-oriented with strong project management and organizational skills
  • Strong written and verbal communications including executive presence

Additional information

Your Team:

The Marketing team is a collaborative, data-driven and creative team comprised of corporate communications, corporate marketing, client marketing, and consumer marketing. Because Amwell is the leader in a fast-growing industry, we have the dual opportunity and challenge of building our brand while we simultaneously educate and excite people about telemedicine. We are the company’s – and our clients – go-to marketing agency. We’re responsible for company branding and promotion, customer utilization and success, prospect and product marketing, as well as supporting client retention and business development through outreach, strategy, content, and events.

Working at Amwell:

Amwell is changing how care is delivered through online and mobile technology. We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. We’re a culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic. 

Our Core Values include One Team, Customer First, and Deliver Awesome. Customer First and Deliver Awesome are all about our product and services and how we strive to serve. As part of One Team, we operate the Amwell Cares program, which brings needed assistance to our communities, whether that be free healthcare for the underserved or for people affected by natural disasters, support for equality, honoring doctors and nurses, or annual Amwell-matched donations to food banks. Amwell aims to be a force for good for our employees, our clients, and our communities.

Amwell cares deeply about and supports Diversity, Equity and Inclusion. These initiatives are highlighted and reflected within our Three DE&I Pillars - our Workplace, our Workforce and our Community.

Amwell is a "virtual first" workplace, which means you can work from anywhere, coming together physically for ideation, collaboration and client meetings. We enable our employees with the tools, resources and opportunities to do their jobs effectively wherever they are!  Amwell has collaboration spaces in Boston, Tysons Corner, Portland, Woodland Hills, and Seattle.

  • Unlimited Personal Time Off (Vacation time)
  • 401K match
  • Competitive healthcare, dental and vision insurance plans
  • Paid Parental Leave (Maternity and Paternity leave)
  • Employee Stock Purchase Program
  • Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
  • Free Subscription to the Calm App
  • Tuition Assistance Program
  • Pet Insurance
More Information on Amwell
Amwell operates in the Healthtech industry. The company is located in Boston, MA, Reston, VA and Seattle, WA. Amwell was founded in 2022. It has 1170 total employees. To see all 39 open jobs at Amwell, click here.
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