Marketing Manager, Lifecycle & CRM at Who Gives a Crap (Remote)

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Want to challenge yourself at a high-growth startup AND make a difference in the world?

A bit about us

Hi, we’re Who Gives A Crap! We make eco-friendly toilet paper (as well as tissues and paper towels) and donate 50% of our profits to help build toilets for the 2 billion people in need. We love doing good, and we happen to be exceptionally good at it too! To date, we’ve donated over AUD$8.3 million (roughly USD$5.9 million) to fund sanitation projects around the globe. 

Our team is made up of over 120 amazing humans in Australia, the Philippines, China, the US and Europe and we’re working hard to reach our ambitious goals to create the greatest impact possible – for people and the planet. How ambitious you ask? Well, it involves increasing our annual donation 10-fold in the next couple of years to get closer to our mission – toilets and clean water for all!

A bit about the role

There has never been a more exciting time to spend your days finding ways to build brand loyalty between a customer and their Toilet Paper brand. Reporting into our Director of Lifecycle and sitting within our Growth Marketing Team sits this role as our Marketing Manager, Lifecycle and CRM. Through identifying and leading cross functional projects, this position is a unique opportunity to blend project management, retention marketing and analytics experience to keep people coming back for more… TP!

From loyalty rewards, limited edition TP launches and targeted subscription membership offerings, our box of tricks is full to the brim with ideas for this role to help us elevate and execute.

Working within a kick butt Lifecycle team who aren’t afraid to put a fart button on an email, this is a super exciting opportunity to shamelessly focus on increasing repurchase rates whilst going to sleep at night knowing you’re increasing the positive impact we can have on the planet. What could be better than that?

  • If you worked here this past month here are some things you might have been involved in:
  • Reviewed a creative in-box insert designed to make it easier for our current customers to gift a roll to a friend.
  • Partnered with the Digital Product team to identify and launch a new feature to allow our customers to delay their next order by two weeks via SMS.
  • Search for a missing toilet on the new limited edition you partnered with the entire company to launch to our customers.
  • Donned a very silly hat for a hat themed Growth team metrics call.
  • Conducted an A/B test on a new Bamboo products bundle for customers who just made a third purchase.
  • Worked with our CRM team to pull a new segment and sent an email about a new subscription offering.
  • Shared a new report in Looker (our BI tool) for tracking loyalty program performance.
  • Had a coffee with a current Who Gives A Crap subscriber to better understand why they love their subscription and what made them join.
  • Kicked off a project to sell physical gift cards on our store with our digital, finance and logistics.
  • Took a day to just learn a thing because you wanted to. You remember what that’s like right? Sounds refreshing.
  • Brainstormed the MVP and go-to-market for the Crap App and determined how the app features (toilet thoughts journal, do good checklist, top-up reminders, eco-forward content, longitudinal surveys) can be best utilized to increase retention.

Let’s talk about you

You’re a customer fanatic first, retention marketer second
Through experiences leading channels, projects and programs - your deep understanding of your customer journey has seen you truly moved the needle on the customer experience and paid off in repurchase rates and customer loyalty.

You’re a natural butt chaser
You’ve honed your craft in leading projects and you’re a natural when it comes to inspiring and engaging whilst coordinating and butt chasing a cross functional group of humans.

You’re number cruncher
You know your data is only as good as the insights you glean from it and your analytical capabilities enable you to synthesise and interpret data in order to inform tests and support action. You’re comfy in the world of Google Analytics and have experience working with segmentation and BI tools (eg. Looker)

You give a crap
Yep. We’re all here because we genuinely want to make the world a better place with our work, and we want you to want that too! Awwww.

Why you should work with us

Every minute you spend working with us, you’re making a difference. The more we grow, the bigger our impact. Sell your soul no longer! We think that’s pretty great, but we don’t stop there…

The job is amazingly flexible, something we’re working hard to hold onto even as we grow quickly. 

Our benefits are designed to support and be responsive to our healthy, happy and thriving team. On top of what you’d expect from a people-first team like ours, we offer tailored learning & development opportunities, generous paid parental leave, support through our parent and caregivers portal - Circle In, access to our digital mental wellbeing platform - Uprise… did we mention free TP? Oh, and you get to say the word ‘crap’ more than in any other job. Guaranteed.

We are passionate about fair and equitable remuneration. We pay competitively and thoughtfully based on your experience, the market and our insights. Just because we’re a social enterprise doesn’t mean you’ll get paid peanuts. Think chocolate covered macadamia nuts with some extra perks thrown in.

We’re not the only ones who think that working at Who Gives A Crap is pretty unbeatable. We’re honoured to have been recognised for the second year in a row on BuiltInLA’s “100 Best Places to Work” list, and most recently on their “Best Mid-sized Places to Work” list. 

We’re also humbled to have recently received our sixth consecutive Culture Amp engagement score of 90+ and as a certified B Corp, we're committed to the highest standards of social and environmental impact as a profit-for-purpose business.

How we roll

We are actively seeking team members of traditionally underrepresented backgrounds because we believe a diversity of perspectives and experiences is what makes a strong team. The stronger our team the closer we are to our mission – toilets and clean water for all. So come join us! We're looking for people of all genders, races, nationalities, orientations, abilities and disabilities to come sit at our table. We don't care about your income, education or employment history either. Really! The only thing we're a stickler on is species – you have to be a person.

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