Marketing Manager Lead - Esports Activation and Sponsorships (Remote) at USAA

| San Antonio, TX
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Purpose of Job

We are currently seeking a Marketing Manager Lead to work Remote or from the San Antonio, Phoenix, Tampa, Colorado Springs, or Chesapeake office.

USAA values a culture that is highly collaborative, and we have found that a hybrid work type helps employees gain the best of both worlds - collaborating in-person in the office and working from home when needed to achieve focused deliverables. The actual days onsite are determined between each employee and the employee's manager

Marketing Strategy Drives long-term profitable growth by leading the development of comprehensive marketing strategies deployable through integrated channels. Tracks, analyzes, and evaluates strategic effectiveness through the utilization of financial metrics such as return-on-investment (ROI) and return-on-objective (ROO). Leads the strategic definition and design of implementation plans or strategic roadmaps and centrally manages the marketing strategy and solution development with a focus on actionable programs. Retail/Brand Marketing Creates, facilitates, and executes marketing campaigns across multiple channels including, but not limited to mass, direct, interactive and employee. Responsible for ongoing management of agency resources, campaign and channel plans and related budgets that achieve stated objectives. Develops partnerships with various internal and external resources to develop and deliver go-to market plans for USAA brand and products that contribute to goals outlined by strategy/market performance. Ensures the on-time, orderly flow of all projects from initiation to release, through responsible project delivery execution.

Job Requirements

About USAA

USAA knows what it means to serve. We facilitate the financial security of millions of U.S. military members and their families. This singular mission requires a dedication to innovative thinking at every level.

Primary Responsibilities:
  • Implements strategies and tactics to support the acquisition, development, and retention of business and / or effectively manages agency to ensure alignment with goals and priorities over multiple products/strategies.
  • Applies expert knowledge of marketing principles to complex, and often unique work assignments.
  • Applies expert knowledge of the business, its products, and processes, advising senior management on issues.
  • Leads and motivates cross functional team members in the development and implementation of key initiatives.
  • Serves as the primary resource for cross-functional team members on escalated issues of a unique nature.
  • Leads the process management role through the creation, monitoring and execution of new processes, in addition to enhancing current processes.
  • Assigns the appropriate level of resources for marketing programs based on key business goals and / or is responsible for leading the development and overall project management oversight of multiple marketing campaigns and go-to market plans.
  • Leads the facilitation and maintenance of data in internal systems and / or campaign planning tools and / or applies mathematical and statistical concepts to effectively gather and interpret data.
  • Directs analyses, root cause identification and development and recommendation of key work product.
  • Creates and uses a product and service strategy to leverage placement (distribution) principles and strategies to maximize business growth and / or makes appropriate recommendations based on evaluation of prospect / customer needs and receptivity.
  • Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management.
  • Manage and oversee specific sponsorship partner relationships including contract management and negotiation, agency support, activation, measurement, etc.
  • Collaborate with internal business partners and stakeholders to understand and implement business strategies.
  • Create and develop presentations and materials for presentation to stakeholders and executives
  • Develop relationships with key internal partners and establish subject matter expertise.
  • Leverage business insights to drive business results across specifically assigned sponsorship properties.
  • Strategy, day to day partner management, understanding of consumer insights and data, creative support and planning to drive brand and line of business goals and objectives.
  • Provide social media and content support for assigned properties and across sponsorship portfolio.
  • Reports to Director, Sponsorships.


When you apply for this position, you will be required to answer some initial questions. This will take approximately 5 minutes. Once you begin the questions you will not be able to finish them later and you will not be able to change your responses

Minimum Requirements:
  • Bachelor's Degree OR 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
  • 8 or more years of relevant business support and / or general analysis experience.
  • Demonstrated leadership experience.
  • Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel, and Access.
  • Subject-matter-expert knowledge of relevant industry data sources.


Preferred Experience:
  • 3 years of experience (brand, property, agency, media) in esports activation and sponsorship.
  • 2 years of military marketing experience.
  • Experience working with Senior levels of management.
  • Strong understanding of military community, culture, and marketing
  • Microsoft Suite skills.
  • Ability and willingness to travel.
  • Experience integrating brand and product messaging with sponsorship platforms and campaigns to maximize value of the opportunity and investments.
  • Bachelor's degree in marketing, business, communications, or other related field; MBA or other advanced degree preferred.


The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market position. The salary range for this position is: $97,200.00 - $175,000.00 *(this does not include geographic differential it may be applied based on your work location).

Employees may be eligible for pay incentives based on overall corporate and individual performance or at the discretion of the USAA Board of Directors.

*Geographical Differential: Geographic pay differential is additional pay provided to eligible employees working in locations where market pay levels are above the national average.

Shift Premium: will be addressed on an individual basis for applicable roles that are consistently scheduled for non-core hours.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

Please click on the link below for more details.

USAA Total Rewards

Relocation assistance is not available for this position.
More Information on USAA
USAA operates in the Insurance industry. The company is located in Phoenix, AZ, Colorado Springs, CO, Plano, TX, San Antonio, TX, Austin, TX, Tampa, FL, Tampa, FL and Chesapeake, VA. USAA was founded in 2022. It has 35000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Mental Health Benefits. To see all 110 open jobs at USAA, click here.
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