Calm
Our mission is to make the world happier and healthier.
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Marketing Manager, EMEA at Calm

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Who We Are: 

At Calm, we have a simple, albeit BIG mission: to make the world a happier and healthier place. Through our website, blog, and app—filled with meditations, sleep stories, music, movement, and more—we’re redefining what mental care looks like in 2021 and beyond. With over 100 million users worldwide, 100,000 new users daily, and our growing partnerships with major companies, we’re having a positive effect on more and more people each and every day. And while the heart of Calm is digital, we are growing and expanding offline with a variety of products and services to help deliver on our mission of health and happiness, the world over. 

What We Do:

Calm’s marketing team is working to lead the conversation around mental health and mindfulness. We’re curious about our consumers, their challenges, and how Calm can be a true tool for change. We are a highly cross-functional and collaborative team, developing work that sparks a cultural dialog, expands what Calm is in the minds of consumers, and makes meaningful connections to the brand across the globe.

What You’ll Do:

Mental Health is Health. Our mission at Calm is to make the world a happier, healthier place.

At Calm we are dedicated to bringing mental health content to the entire world. As such, we’re expanding our team globally and are hiring a Marketing Manager reporting into the Marketing Director, EMEA.

This role will be responsible for supporting the Director to bring the international Marketing strategy to life via impactful comms and integrated campaigns. This role will support initiatives and priorities across our key international markets with a focus on activations in the UK. The ideal candidate will have experience working both in local markets and with global teams.  They will feel comfortable with big picture thinking, understanding company priorities and strategy whilst applying this to tactical projects.  They will be detail oriented, an excellent communicator and expert executor.

We are looking for an exceptional marketeer who has proven experience shaping and executing scalable and culturally potent campaigns.  While happy working autonomously you will be a team player who thrives on collaboration, you will partner with channels spanning; Content, PR, growth, lifecycle, B2B, social & editorial, CI and partnerships. You will be experienced in utilizing insights and data to shape work that drive awareness, engagement, and brand love to Calm.

The ideal candidate should be comfortable overseeing creative resources and partner workflow in multiple regions, and, most importantly, possess a deep passion for the mental health and wellness space.  

Responsibilities include:

  • Implementing the International strategy on a regional and local basis 
  • Working with agencies to drive creative development and campaign strategy forward under guidance from the Director
  • Managing the day to day workflow and budges of agencies and contractors across multiple territories 
  • Working with cross functional stakeholders to define and support key priorities 
  • Activating initiatives in local regions
  • Managing testing programmes with UA and CI teams. Demonstrating the ability to utilise results and make clear creative recommendations impacting future tactics
  • Working closely with Consumer Insights across audience segmentation, marketing hypotheses and testing roadmaps to gain deep insight into regional audiences 
  • Liaison with our content teams to maximize visibility and impact of key launches
  • Development of campaign briefs and post activation retrospectives in tandem with Marketing Analytics 
  • Monitoring competitor and cultural trends 
  • Management of marketing budgets 

Who You Are:

  • You have great passion for building brands in the digital environment
  • 6+ years of experience in marketing or brand, globally and ideally with at least some exposure to EMEA and across multiple countries
  • You understand strategy and insights and can use both to push creative development forward
  • Excellent brief building abilities, ensuring we always stay audience and insight-centric
  • Experience using insights effectively to understand audiences and drive creative development 
  • Efficient! You’ve managed large scale integrated 360 global or multi-regional campaigns that include a mix of ALT channels and video / TV production 
  • Experience managing agencies and creative/production partners effectively 
  • Experience working closely with media and performance teams, delivering through the funnel across all paid touchpoints
  • Comfortable working with all owned and earned channel to ensure synergy throughout campaign planning and execution
  • The ability to drive multiple projects forward at pace, utilising data to shape the work and make informed decisions and recommendations 
  • You are interested in trends; cultural, celebrity, marketing and wellness. You understand what drives conversation and excellent work 
  • A great communicator, with good presenting skills and a strong ability to build relationships with key partners across different levels
  • Experience running budgets and tracking 
  • Confident when it comes to taking risks, trying new things, and learning from failure
  • A genuine and authentic passion for supporting mental health and wellness practice
  • Fluent in written and spoken English

Nice-to-Haves: 

  • Experience working closely with growth, UA and lifecycle teams across creative development, testing and activations 
  • Experience of digital product development in order to understand the processes and flexibility needed to work with teams during upstream development
  • Fluency in a European language is advantageous, e.g. French, German, Spanish

We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

Calm is deeply committed to diversity, equity and inclusion, both in our hiring practices and in our experiences as a Calm employee. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination. 

Calm is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Please inform Calm’s Recruiting team if you need any assistance completing any forms or to otherwise participate in the application process.

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What are Calm Perks + Benefits

Calm Benefits Overview

We're committed to supporting our team in every aspect of their personal and professional lives. That goes way beyond 'perk's. We'll cover 100% of your health, dental, and vision, and give you monthly stipends for your fitness and wellness routines too. When we say PTO is Take What You Need, we really mean it, whether that's a mental health day, or a trip around the world. Your home office should be as functional and inspirational as your office office. We'll give you a WFH stipend to help. Your family is a vital part of community too. That's why we offer baby bonding leave to all salaried employees. Calm can only grow if you do. We offer a great salary, equity, 401(k), and even a generous extended learning budget. Our calendar of (virtual) social events ensures you always feel part of, and close with, the team, no matter where you are.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
100 dollar wellness
Retirement & Stock Options Benefits
401(K)
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Fitness Subsidies
To celebrate how Calm is working to make the world happier and healthier, employees are given the benefit of a $100 monthly wellness stipend to put toward their own happiness and health.
Home Office Stipend for Remote Employees
Calm provides a $750 work from home budget to go towards creating a more comfortable and productive home workspace.
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Paid industry certifications

An Insider's view of Calm

How would you describe the company’s work-life balance?

We’re a hard-working, collaborative team with ambitious goals, but Calm understands the importance of individual well-being and how that impacts how we show up at work. Calm fosters a supportive, remote-first culture that enables us to meet both our professional goals and personal interests.

Katrina

Lead Product Manager

What are some things you learned at the company?

The most important thing I’ve learned at Calm is how to evaluate and scope a project so that it regularly delivers value for our company and stakeholders. As an engineer, it helps us prioritize when there’s a lot to do, effectively weight tradeoffs and evaluate requirements so i can see my contributions and feel proud of them.

Kamla

Data Engineering Manager

How do you empower your team to be more creative?

By making our team a safe space for creative ideas!
Within engineering, I help drive and facilitate projects that make our team happier and more productive! For example: making our interview process more junior friendly, improving our remote onboarding, and addressing tech debt etc.

Ellen

VP, Engineering

What is your vision for the company?

At Calm, we're working to scale up on everything we do across the company, from Engineering to Marketing to Content. We're also making sure that as we scale, everyone on the team is able to grow in their career, take risks, and have a huge impact.

Tyler

Principal Engineer

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