Marketing Manager, Email
Convoy is transforming the $800 billion trucking industry, where even 10 years ago, most truck drivers did not have smartphones and paper driver logs were common. In 2015, Convoy launched the digital freight movement with an open and fully connected marketplace for brands and manufacturers to work directly with freight carriers who move truckload shipments throughout the country. This ‘Digital Freight Network’ is powered by machine learning and automation, and supported by a broad, ever-growing set of features that benefit both sides of the marketplace.
We’ve been honored to work with some great companies, such as Unilever, The Home Depot, and Procter & Gamble. We’ve also been backed by world-class investors, including Google, YCombinator, Fidelity, Greylock, Generation IM, Lone Pine, T. Rowe Price, Baillie Gifford and the founders and CEOs of Amazon, Salesforce, eBay, LinkedIn, Expedia, Dropbox, Starbucks, and others. We are proud to have been named a CNBC Disruptor 50 Winner (3x), a Fast Company World Changing Idea, a LinkedIn Top Startup, a Forbes' Best Startup Employer, one of Fortune Magazine's 'Impact 20' list, a best place to work in Washington State, a BloombergNEF Pioneer winner, and more.
This is your opportunity to collaborate with an incredible group of people and help transform the freight industry. Join Convoy and help us transport the world with endless capacity and zero waste.
About the job
As the Marketing Manager for email, SMS, notifications, you will be responsible for activating the shippers and truck drivers that use our digital freight network, as well as engaging prospective shippers and drivers in our sales funnels. You’ll oversee our email, in-app messaging, and push notification channels, using a variety of technologies including Iterable, Salesforce, Marketo, and our own in-app tools. You’ll work to automate and optimize our existing outreach, and support evergreen and ad hoc campaigns that help our business grow.
Key responsibilities include:
- Acting as the subject matter expert in email marketing, in-app messaging, and push notification to support our truck driver, shipper, sustainability, and other communications efforts. As part of this, you’ll ensure we maintain strong deliverability, that our list hygiene is impeccable, and that our emails render properly across inboxes.
- Conducting a full audit of all the email communications Convoy sends out today, including campaign, recurring, nurturing, lifecycle, and operational messages. You’ll identify which are automated and which are manual, and on what cadences to each audience. You’ll also recommend opportunities on where we can improve the customer experience.
- Developing new automated communications sequences that can be triggered based on user behavior. As part of this, you’ll identify opportunities to improve our sales funnel through email and direct outreach, including new signups as well as nurturing prospects and existing customers.
- Partnering with our lifecycle marketing team members to expand new user onboarding, shipper retention and upsell, and carrier activation messages, while also identifying opportunities to improve results.
- Defining, tracking, and reporting KPIs for Convoy’s direct marketing efforts.
- Managing our direct marketing and communications campaign calendar.
- Understanding and optimizing our direct marketing technology stack, ensuring the right systems are used for each campaign, and regularly reviewing the email marketing marketplace to look for new solutions that may be valuable to Convoy.
We’re looking for someone who has:
- 5+ year track record (or similar relevant background) managing direct marketing and communications, including email, in-app, and push notification-based outreach. Experience in a B2B organization or in a marketplace-based business is ideal but not required.
- Excellent project management and campaign coordination skills
- Ability to operate with autonomy in a fast-paced environment
Benefits:
Employees' wellbeing is top of mind for the Convoy team. Outside of offering excellent medical, dental, and vision benefits, we also offer the following:
- On demand mental and emotional health benefits through Lyra
- On demand primary care through 98.6
- Generous paid time off
- Paid parental leave program
- Fertility benefit solutions via Progyny
- Child-care and adult/elder-care options through Bright Horizons
- Opportunity to join and contribute to one of our Employee Resource Groups
- Ability to make a real world impact!
Convoy is an equal-opportunity employer and we welcome applicants from all backgrounds. If you’re a passionate team player who wants to have an outsized impact on a diverse and dynamic team, we’d love to hear from you!