Marketing Manager, eCommerce (Contract)

| Dallas-Fort Worth, TX | Hybrid
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Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

About the Team

The Integrated Marketing team focuses on eCommerce, Lifecycle, and cross functional 360 marketing strategy and campaigns. The team works to accelerate fan growth, drives revenue, and is key to the expansion of the Crunchyroll brand. We build internal and external relationships, and have the ability to create and implement end-to-end, long-term marketing strategy, significantly impacting global growth.

In servicing our eCommerce business, we support the team in developing strategic marketing plans to improve significant growth to the business. We develop innovative campaigns to improve sales in a cost-effective way. This team is highly collaborative, working closely with multiple stakeholders to ensure success in a fast-growing markets.The Crunchyroll Store is dedicated to super serving anime fans by offering the best selection of merchandise, seamless UX, and outstanding customer service.

The Marketing Manager, eCommerce will support multi-channel marketing strategy and manage individual campaigns for the Crunchyroll Direct to Consumer Store. This role will be responsible for organizing and completing marketing plans that support revenue goals and provide direction on marketing messaging, advise promotional creative, and work to implement across multiple channels.

About You:

  • 3-5 years of experience Marketing in eCommerce and/or direct to consumer business.

  • Shows interest in the broader marketplace and competition. Aware of changing trends and customer behaviors that impact the way we market.

  • Excited and passionate about collectibles, apparel, and the anime space.

  • Bachelor’s degree required, with a focus in Marketing, Business, or Communications.

A day in the life of our Marketing Manager, eCommerce:

  • Envision and build multi-channel campaigns for regular rhythm of eCommerce promotions, including managing the campaign calendar, finding opportunities to raise awareness and create revenue for the Crunchyroll Store, copy review, and input on products to feature in marketing.

  • Lead asset creation and collaboration to work on marketing plans across multiple teams, including website, events, social, email, paid media, PR, and more.

  • Set and then manage marketing plan timelines for campaign promotions -- identify deadlines, reviews, and key dates.

  • Monitor marketing performance, report back on KPIs, and use data to inform and provide recommendations to improve ongoing campaigns and new marketing plans.

  • Coordinate with eCommerce Marketing lead to ensure consistency in marketing strategy across eCommerce plans as well as see opportunities for collaboration with other lines of business.

  • Partner with the Lifecycle team to identify ongoing A/B testing opportunities designed to grow/scale the effectiveness of our Lifecycle/CRM program

Benefits:

  • Great compensation package

  • “Use What You Need” time away from work policy

  • Medical, dental, vision, STD, LTD, and life insurance

  • Health care and dependent care FSA

  • 401(k) plan with employer match

  • Employer paid commuter benefit

  • Support program for new parents

  • Fun, passionate and accomplished co-workers

  • Pet friendly - pet insurance

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll's Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email accounts. If you have any questions of the authenticity of a Crunchyroll job offer, please contact [email protected] before giving away any information.

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email accounts. If you have any questions of the authenticity of a Crunchyroll job offer, please contact [email protected] before giving away any information.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

 Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. 

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Our Company Values

You’ll see these in action if we’re lucky enough to have you:

  • Courage - When we overcome fear, we enable our best selves.
  • Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
  • Service - We serve our community with humility, enabling joy and belonging for others.
  • Kaizen - We have a growth mindset committed to constant forward progress.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

#LifeAtCrunchyroll

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
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    • PythonLanguages
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    • ShopifyCommerce
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An Insider's view of Crunchyroll

What's something quirky about your company?

If you need a midday break or a little creative inspiration, we have a full manga library stocked with stories just waiting to be enjoyed!

Bianca

Director, Public Relations - Americas and Japan

What does career growth look like on your team?

The spirit, tenacity, and genuine, energizing joy this team has for our work, our mission, and our fans make it impossible not to grow. We grow individually, we grow together- and it’s amazing to see our vision go from a simple, imagined thought to something real that delights people around the world.

Mae

Associate Manager, Social Media

How has your career grown since starting at the company?

I experienced tremendous growth at this company for the past half-decade. From my perspective, communication between teams and departments is only getting better.

Maria

Staff Security & Compliance Engineer

What are Crunchyroll Perks + Benefits

Crunchyroll Benefits Overview

In addition to fun, passionate, and skilled co-workers, Crunchyroll offers competitive salaries as well as a “Use What You Need” time away from work policy. Crunchyroll offers Medical, Dental, Vision, STD, LTD, and life insurance, as well as a 401(k) plan with employer match. There are also perks beyond the nitty-gritty, such as a dog-friendly office, virtual yoga classes, mental health care, and more!

Culture
Volunteer in local community
Crunchyroll encourages and facilitates all forms of local community volunteering including Techbridge Girls in the Bay Area, Cat Town - Oakland, Baby2Baby, and A Sense of Home.
Partners with nonprofits
Crunchyroll has partnered with numerous US-based STEAM organizations including Ryman Arts & The Barcid Foundation, as well as The Inter College Animation Festival and Amusement Media Academy in Japan.
Open door policy
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Relocation assistance
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Online course subscriptions available

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