Marketing Manager, Demand Generation - MANAG01634
Bullhorn is the leading global software provider for the staffing and recruitment industry. More than 10,000 companies rely on Bullhorn’s cloud-based platform to power their staffing processes from start to finish. Through our incredible products and services, we create raving fan customers, resulting in company growth that consistently offers new opportunities for our talent to advance their careers. 25% of our global workforce gets promoted or moves into a new role every year, expanding their skills and working with new people. Bullhorn is large enough to provide these exciting opportunities but small enough to maintain the energy of a startup, and we’re consistently ranked as a great place to work for our strong culture and rewarding career opportunities.
Our commitment to our employees: Every Bullhorn employee has a sense of belonging, a voice that is heard, and a clear path to success. Bullhorn offers unlimited planned vacation, great opportunities for career development, quarterly paid volunteer days through its philanthropic group Bullhorn Cares, and an open invitation to Bullhorn Allies groups, which celebrate and cultivate diversity and inclusion for all employees.
Our in-office employees enjoy a casual, collaborative environment with weekly catered-in lunch and breakfast, and quarterly social events. While working from the comfort of their own homes, our remote employees are provided a full equipment package with all the tools they need to perform their role. We use Zoom, Slack, and other tools to stay connected while we are remote.
Bullhorn is looking for a Marketing Manager, Demand Generation to join our Marketing team.
Why this job is important:
The Marketing Manager, Demand Generation will be responsible for managing programs to drive demand for our North American sales teams and key product lines. This person will execute flawless campaigns that generate awareness, create pipeline, and help accelerate deal cycles. The Manager, Marketing Programs will be responsible for creating a strategy to hit various sales and marketing goals, utilizing a mix of email marketing, account based marketing, webinars, virtual roundtables, and much more. The ideal candidate is someone who can be both strategic and tactical, has experience working with complex sales teams to support their goals, and is an excellent written and verbal communicator.
A typical day might include:
Developing and executing multi-channel marketing campaigns to support product launches and drive lead generation
Creating targeted programs to reach top-tier accounts, select industries, or key personas based on the priorities of the sales team and the business
Collaborating with sales leaders to strategize the best way to meet goals and jointly monitor results
Project managing large-scale initiatives across several teams to ensure on-time and high-quality work
Researching marketing best practices and integrating them into Bullhorn marketing efforts
Working cross functionally with other members of the marketing team and managing core demand generation functions
This role may be a fit for you if you have:
Bachelor’s Degree required, preferably in Marketing or Communications
At least 4 years experience in a marketing role (at a B2B SaaS company a plus)
Experience running account-based marketing campaigns, email campaigns, and webinar campaigns
Experience using a CMS such as Wordpress a plus
Strong written and verbal communication skills in addition to analytical skills
Exceptional attention to detail, and the ability to handle multiple projects simultaneously within tight deadlines
Ability to thrive as a self-starter and work in a team setting
Must be comfortable working with global stakeholders to drive results
Bonus points for:
People management experience
Bullhorn is committed to our core values and we are looking for people who exhibit these traits:
- Service - You go beneath the surface to solve problems.
- Energy - You build up your teammates and leave people positively charged.
- Ownership - You take action and own up to your mistakes.
- Speed & Agility - You go around obstacles and demonstrate urgency.
- Being Human - You consider other people's perspectives, laugh, and have fun.
Bullhorn is fully committed to equal opportunities. We aim to create a working environment free from discrimination. This means all job applicants and employees will receive equal treatment regardless of age, disability, gender reassignment, marriage, civil partnership, pregnancy, race, religion, or belief, gender or sexual orientation.