Marketing Manager - B2B at Pearson

| Atlanta, GA
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Pearson's Virtual Schools division has reimagined K-12 education through our virtual school and curriculum offerings. Our schools, Connections Academy and Pearson Online Academy, provide a best-in-class online learning environment for K-12 students to acquire the skills and confidence they need to adapt and thrive in a changing world. We also support school districts with curriculum, teachers, and technology as they make the shift to online. The COVID-19 pandemic has introduced significant disruption and transformation to the K-12 learning market. And as a result, our category has seen explosive growth and our business has experienced enormous increases in awareness and enrollments. This presents an incredible opportunity for our team to chart a ground-breaking path through this shifting environment to achieve continued success.

Position Summary

The B2B Marketing Manager will be accountable for US marketing campaign strategy, planning, and execution for partnership development in Pearson's Virtual Schools division. Working in close collaboration with sales, program management, and broader marketing teams, the manager will have responsibility for lead generation and lead nurturing for our B2B customers to help achieve business goals. He or she will develop messaging, audience analysis, website development, content curation, sales collateral and channel selection for marketing initiatives such as lead generation, thought leadership, and sales enablement and support.

This role will partner with product, channel owners, and others to determine supporting disciplines and activities, interface with broader Marketing teams to deliver a successful campaign, and be accountable for campaign strategy, development, and implementation.

Responsibilities
  • Collaborate with B2B marketing team members on shared priorities to co-develop high-level strategy and execution plans, to ensure shared vision and consistency across channel plans and campaign activities and events.
  • Collaborate with external industry associations and media partners to leverage these partnerships in support of marketing and sales strategy.
  • Develop lead generation strategy and initiatives to support sales' team objectives
  • Develop marketing content and collateral, to be used in various channels and campaigns, to assist with value creation, positioning, nurturing, and thought leadership
  • Develop and execute B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates
  • Work with Insights, Performance Marketing, and Creative teams to execute campaign channel plan and to ensure successful planning and measurement of campaign, gather metrics, report on ROI and results/achievements.
  • Develop and deliver content marketing strategy across multiple channels
  • Provide regular status reports and post-campaign analysis with insightful observations about opportunities to refine and recalibrate existing and future tactics.
  • Coordinate with colleagues at all stages of campaign to ensure campaign meets their needs and is fit for purpose.
  • Ensure relevant business stakeholders are kept informed at each stage of campaign.
  • Positively influence customers' experience with the Pearson brand.
  • Update website positioning, messaging, and content
  • Perform competitive analysis to understand and develop strategies for how we win

Qualifications:
  • Strategic thinker with the ability to translate and execute strategies into deliverables.
  • 8+ years of marketing experience; digital marketing skills a plus
  • Strong B2B marketing experience
  • Bachelor's degree, preferable in marketing, business, communications; MBA preferred
  • Accustomed to working with data and comfortable with multiple analytics programs.
  • Strong experience with event-based marketing, and the ability to use thought leadership and partnerships for audience development.
  • Excellent teamwork and collaborative skills and ability to partner with internal sales teams.
  • Powerful interpersonal skills and ability to use these to influence outcomes by communicating with persuasiveness and candor with an engaging and energetic personality. Ability to appreciate the diversity of stakeholder interactions and adapt style and approach accordingly.
  • Excellent presentation, written and oral communication skills
  • Experience working with Salesforce.com's MarketingCloud and with Pardot, a plus
  • Ability to plan, manage, prioritize and successfully complete multiple complex projects simultaneously and in budget, while measuring progress.
  • Ability to apply creative thinking and imagination to campaign development, planning and execution, as well as an unrelenting focus on the target audience.
  • Ability to work under pressure, meets deadlines, remain positive and calm.
  • Must be very comfortable with continuously changing opportunities and priorities

The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $85K - $115K. This position is eligible to participate in an annual incentive program.

Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com

#LI-POST

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Virtual Learning

Schedule: FULL_TIME

Req ID: 1303
More Information on Pearson
Pearson operates in the Edtech industry. The company is located in Chandler, AZ, Iowa City, IA, Minneapolis, MN, Tupelo, MS, Concord, NH, Hoboken, NJ, Albuquerque, NM and San Antonio, TX. Pearson was founded in 1871. It has 29811 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 1658 open jobs at Pearson, click here.
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