Invitae
Invitae makes it easy to access your genetic information, so you can take control of your health.
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Marketing Manager - B2B at Invitae

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Marketing Manager - B2B

Invitae is a rapidly growing genetic testing company driven by the mission to expand access to high-quality, comprehensive, low-cost genetic testing in order to lower healthcare costs and improve outcomes for billions of people.

To help realize our mission, we’re looking for a B2B product marketing manager to develop the marketing strategy and execution for our Real World Data (RWD) suite of products. This role will report to the Marketing Partnerships lead and you'll partner closely with the partnerships business development team, product team, and marketing team to drive the creation and optimization of the narrative that resonates with our target audience(s).

You’re deeply curious and love to problem solve. Rolling up your sleeves comes naturally - as does strategic thinking. You thrive leading in a fast-paced environment and get excited about tackling tough challenges in a highly mission-driven company. You value transparency, collaboration and are solution-focused. Most importantly, you have a passion for improving patients’ lives.

What you’ll do:

  • Work with cross-functional teams to lead and execute marketing campaigns to support the RWD products at Invitae
  • Drive positioning and value proposition development for RWD products
  • Develop compelling narrative and product messaging that highlights our key benefits and differentiates our RWD products from competitors
  • Lead the creation of BD collateral and case studies to enable BD teams to have successful engagements with strategic partners
  • Collaborate with our internal agency to develop product marketing materials
  • Co-Lead key conference / event planning and execution
  • Gather competitive intelligence for RWD and contribute to commercial and product roadmap discussions based on competitive updates
  • Initiate and lead market research to identify customer insights that captures the voice of the customers (VOC) and contributes to our evolving understanding of the marketplace
  • Be an ambassador for our RWD products across different cross-functional teams at Invitae

What you bring:

  • 6+ years of experience with pharma / biotech, healthcare consulting, or healthcare tech, ideally with a focus on B2B product marketing. Familiarity with real world data/evidence and data products a plus.
  • Bachelor’s degree required; MBA, Masters, or PhD in life sciences, software, informatics, or related field a plus
  • Experience turning complex clinical and/or technical concepts into clear communications
  • Strong stakeholder management and interpersonal skills with the ability to drive cross-functional initiatives
  • Comfortable with ambiguity and demonstrated ability to drive alignment
  • Curiosity, humility, and an interest in building something new
  • Leadership and do-ership. You can write the plan and execute it.
  • Recognized team player. You know that it takes a village. And know how to rally the village.
  • The ability to say: I don’t know but am excited to figure it out/try!

At Invitae, we value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


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Technology we use

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What are Invitae Perks + Benefits

Invitae Benefits Overview

At Invitae, our employees are the key to our continued success. Our culture is one of our most important strengths. A set of commitments we make to each other and to our customers to build a world-class organization in service of our mission. That is why Invitae proudly offers comprehensive perks and benefits program with choice and flexibility in mind.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program

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