Marketing Manager, Americas at Liftoff

| Peninsula
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Liftoff is a rapidly growing mobile marketing technology startup that is changing the way companies discover and engage with mobile app users. We are looking for a proactive Marketing Manager with significant event planning experience to help us increase our market share within the mobile advertising ecosystem. You will play a vital role in raising our brand profile and driving leads by executing on our annual marketing plan, with a focus on executing best-in-class events. Our ideal candidate will bring a strategic, data-driven approach with extremely detail-oriented execution skills. We are open to hiring remotely throughout all of California.

Your day-to-day:

  • Conceive, plan, and execute digital marketing campaigns that engage Liftoff prospects, customers, and partners to help drive MQL pipeline and revenue growth
  • Produce various marketing materials including landing pages, registration pages, website content, presentation decks, blog posts, project briefs etc. 
  • Plan, manage and execute online and in-person events including webinars, trade shows, dinners, happy hours and other Liftoff-owned events
  • Work with external vendors to produce trade show materials, swag, collateral, etc.
  • Work closely with America’s RevEx team to ensure they are prepared for upcoming marketing events and complete accurate post-event reporting
  • Identify new business opportunities and build marketing strategies to execute against new business goals
  • Gather feedback, measure, and report the impact of marketing activities
  • Keep detailed records of all event budgets and reconcile expenses in a timely manner
  • Complete routine tasks such as shipping, swag organization, event registration with enthusiasm
  • Bring a fun, collaborative, can-do attitude to the team! 

Our ideal teammate has:

  • 4+ years marketing experience, preferably in a high tech company 
  • Excellent writing skills
  • Demonstrated success in executing online and in-person events 
  • Experience planning and managing integrated marketing campaigns
  • Extremely organized and detail-oriented in all aspects of your work
  • Ability to interface seamlessly with a global, multicultural team
  • Ability to bring fresh, creative ideas to the table
  • Willing to jump in and help with tasks with a “no job is too small” attitude
  • Proven experience leading by example with integrity, enthusiasm, and commitment
  • Familiarity with sales and marketing automation tools like Salesforce and Hubspot required
  • SplashThat experience a plus
  • Spanish or Portuguese language proficiency (reading, writing, speaking) a plus

Liftoff Mobile, Inc. (“Liftoff”) is committed to providing and maintaining a work environment where all employees and candidates are treated with dignity and respect and that is free of bias, prejudice, and harassment. Liftoff is further committed to providing an equal employment opportunity for all employees and candidates for employment free from discrimination and harassment on the basis of sex, gender (including sexual harassment, gender harassment, and harassment due to pregnancy, childbirth, breastfeeding, and related conditions), sexual orientation, gender identity, gender expression, gender nonconformity, race, creed, religion, color, national origin, ancestry (including association, affiliation, or participation with persons or activities related to national origin, English-proficiency or accent, or immigration status), physical or mental disability, medical condition(s), genetic information of an individual or family member of the individual, marital or domestic partner status, age, veteran or military status, family care status, requesting or taking pregnancy, parental or disability leave, requesting an accommodation, or any other characteristic protected by federal, state, or local law, regulation, or ordinance. All such discrimination and harassment is unlawful and will not be tolerated. Liftoff maintains a continued commitment to equal employment opportunity and expects the full cooperation of all personnel.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
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    • jQueryLibraries
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    • AsanaManagement
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM

An Insider's view of Liftoff

What's something quirky about your company?

Best part of Liftoff is the company-wide, mutual encouragement for all to lead w/authenticity, courage, & compassion. Whether it’s fun self-expression or the tough acknowledgment of BIPOC societal & workplace inequities, there’s a tangible motivation to embrace & share my uniqueness & inherent personal responsibility to support the same in others.

Alex

Sr. Sales Engineer

How do you collaborate with other teams in the company?

I think about collaboration as sharing & aligning goals, which creates business alignment. Setting clear goals & direction fosters collaboration toward a common effort, & understanding each other's priorities helps in achieving this win-win scenario. Ultimately, I believe transparency builds mutual trust, enabling us to achieve more as a company.

Darryl

Manager, Regional Sales, Greater China Region

How has your career grown since starting at the company?

I started as an intern and accepted a full-time offer because I knew my team would be supportive of my professional goals. So far, in my first few months, I’ve led a companywide lunch & learn, and I became my team’s culture lead. Overall, I’ve exceeded my expectations in expanding my skill set and have become more confident in my professional self.

Maya

Business Intelligence Analyst

How do you make yourself accessible to the rest of the team?

I love interacting w/Liftoffers at a human level & keeping a pulse on our culture & team morale. I do this in proactive ways through quarterly regional CEO fireside chats, bi-monthly CEO breakfasts w/groups of 3-5 team members, ad hoc walk-and-talks, & monthly team all-hands. I also encourage team members to put time on my calendar as necessary.

Mark

CEO

How do your team's ideas influence the company's direction?

Everyday the decisions the ACP team makes on creative optimizations influence Liftoff’s business success. Our job is to tell a more compelling creative story for our customers based on A/B tests. Finding a new animation style or playable concept that gets users excited is not only a win for the customer but for us at Liftoff as well.

Alexandra

Manager, International ACPs

What are Liftoff Perks + Benefits

Liftoff Benefits Overview

At Liftoff, we strive to provide an environment where our employees can learn and grow. One of our key tenets is focus - we want to be focused on building a great company, fostering a positive work space, and providing great results for our customers. We also want to establish healthy boundaries which are meant to be helpful and constructive, not restraining, to our team members. We offer comprehensive and competitive benefits and perks packages across all our offices. In line with our company values, we're continuously evaluating and expanding our offerings to ensure Liftoffers are supported and well taken care of.

Culture
Volunteer in local community
Liftoff gives back locally to all of our seven offices globally; this includes in-person and skills-based volunteering employee gift matching, and pro-bono professional services.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Our cross department ERGs include Liftoff Ladies, Liftoff Pride, Liftoff Parents, etc.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
- Wellness stipend - On-site massages - Ergonomic desk set-up - Team wellness events
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Liftoff offers Caltrain GoPassess; monthly ride share credits, parking passes, etc.
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Including board game, running, basketball, and book clubs.
Relocation Assistance
Fitness Subsidies
Gym membership is offered to full-time Liftoff employees who work in a Liftoff office. Employees will be reimbursed for their membership up to $100 USD per month (grossed up for tax).
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Customized development tracks
Paid industry certifications
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