Faethm by Pearson is an augmented analytics platform that provides scenario-driven predictive analytics on the impact of external trends on the workforce. Our SaaS AI-driven capability is the world's data source for navigating external impacts like AI/ robotic technologies, the evolution of work, and Covid-19 on the workforce. Our data, analytics and insights help clients evaluate the impact of these trends on any economy, industry, organisation, or job to suggest viable transition pathways for impacted employees into 'future proof' career pathways.

ROLE

Do you have experience in leading strategic marketing initiatives to build pipeline growth?

We're looking for a US-based Marketing Manager to join us on our exciting journey!

To help us to ignite the next phase of our journey, we're looking for an experienced Marketing Manager with a track record of successful delivery to join Faethm's marketing team. Reporting directly to the VP of Marketing who's based in the US, you'll be a key player in implementing a marketing strategy to leverage opportunities for the business to grow across the AMER region. This role will suit a professional with at least 3 years of experience and with strong generalist experience in delivering successful go-to-market strategies and high impact demand generation campaigns for key market segments/verticals, to ultimately drive high-quality leads and positive ROI. This role is an exciting mix where you'll be able to contribute to strategic direction while also leading the execution, satisfying your drive for 'doing' in diverse areas.

RESPONSIBILITIES

• Developing effective go-to-market strategies and high impact demand generation campaigns for key market segments/verticals that drive high-quality sales leads
• Understanding the market and sales challenges within the AMER region
• Identifying appropriate field marketing mix to drive acquisition, engagement, and customer adoption goals
• Developing and executing integrated marketing campaigns and multi-channel programs (webinars, events, EDMs, etc), which address audience pain points and buyer needs
• Executing nurture strategy for prospects and customers in the region
• Working with local PR to position Faethm as thought leaders in the market and raise awareness of the company
• Collaborating with the global marketing team and sharing knowledge and best practices across the company
• Being a partner to the sales organisation, ensuring your marketing strategies help to drive the sales organisation goals
• Defining ABM strategies in partnership with the sales team
• Collaborating with our partner network on joint initiatives, co-branded events and content, etc.
• Delivering on pipeline targets through a constant flow of inbound leads from targeted industries and roles
• Ensuring website content is updated and relevant to the AMER region
• Partnering with local BDRs and sales to ensure campaign alignment and effective execution
• Being the voice of the region for marketing lead activities
• Being highly cross-functional and sourcing content, data, and subject matter expertise from across global marketing and the broader company
• Executing on a range of events both owned and third party
• Looking for opportunities for content syndication, third party advertising and other sources of lead generation

DESIRED EXPERIENCE

• 3+ years experience working in the marketing function at B2B SaaS businesses
• Experience in campaign development and execution, and specific experience with content marketing, ABM, events, and multi-channel campaigns, and tactics including blogging, case studies, webinars, social engagement, email, etc
• Experience with HubSpot marketing automation, CRM, social media, digital platforms
• A track record of exceeding quality pipeline generation goals
• Outstanding attention to detail, and the ability to apply this to scrutinizing our output, constructively feeding back to the marketing team
• User empathy, and an aptitude for using this to understand the motivations and goals of our users
• Fantastic organisational skills and the capacity to manage multiple simultaneous projects
• A passion for performance optimisation, using A/B testing etc
• A self-starter attitude, being organised, flexible and very goal orientated
• A pragmatic bias towards action
• A desire to learn, develop and ultimately evolve into a more senior position in the future

Join Faethm by Pearson and you will:

Work for an inventive, purpose-driven, and civic-minded company with an ambitious but realisable mission and vision that tackles a very real and globally important issue. People are our secret sauce, at Faethm we pride ourselves on working hard and having fun! What are you waiting for? Come and work with an amazing team of professionals, in an autonomous, agile, yet supportive, flexible, and fun environment!

Faethm is an equal opportunity employer. We find excellence in diversity and are committed to creating an inclusive environment for all employees.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Workforce Skills

Schedule: FULL_TIME

Req ID: 4124