Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Marketing Lead within PNC's Paid Search organization, you will be based remotely within one of the following markets: Pittsburgh, PA., Cleveland, OH., Philadelphia, PA., Downers Grove, IL, Birmingham, AL, or Houston, TX. Surrounding markets may be considered. In person activities may occur periodically based on business need.

The Paid Search Marketing Lead is responsible for implementing and managing Paid Search (PPC) media strategies for PNC Bank Products and Services as well as serve as a key advisor and subject matter expert. The Marketing Lead will own the development, implementation, and performance reporting on all Paid Search campaigns. We are looking for an individual who can quickly understand, manage, and support initiatives that will contribute to the overall goals and success of PNC Bank products. You will partner with key stakeholders across the organization - Analytics, Creative, Finance, Operations & Risk to bring Paid Search strategies to life.

Essential Functions & Primary Duties• Set-up, maintain and optimize ad campaigns on Google & Bing• Build and maintain relationships with LOB partners• Collaborate with marketing teams to develop and implement digital marketing campaigns• Prepare reports, identify changes in traffic, ranking and conversions and work closely with LOB partners to understand campaign performance• Conduct keyword research, write ad copy and provide digital partners with suggestions to optimize website landing pages• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.• Research paid search and marketplace trends and advancements within the banking industry

Professional Skills & Qualifications• 3+ years' experience in Paid Search (PPC)• Proficiency in MS Excel, PowerPoint, and Word• Experience working with PPC ad platforms (Google Ads, Bing Ads, SearchAds 360, Adobe Media Optimizer)• Experience with tagging, conversion tracking and remarketing list creation• Experience with and an understanding of managing campaigns through automation (Google Auction Time Bidding)• Experience with Adobe Analytics & Google Campaign Manager a plus

Professional Competencies• Passion for Paid Search and digital marketing• Ability to think creatively and identify and resolve problems• Strategic thinker with great analytical skills• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere • Ability to clearly and effectively articulate thoughts and points

Job Description

• Develops and executes integrated, multi-channel Marketing plans for one or more products/segments/channels.
• Creates sound strategic direction and builds consensus among partners. Leverages influence and SME throughout.
• Translates desired business outcomes into strategy and executes Marketing programs/projects, strategies and activities that may include advertising, sales content and internal communications. Coordinates and influences multi-functional program teams. Ensures data collected is synthesized.
• Acts as a point of contact with agencies, third parties or internal business partners to coordinate development and execute on their behalf. Making decisions and ensuring goals are being met.
• Administers activities including coordination with legal, compliance, invoicing, budget management and process workflows.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Competencies

Business Analytics - Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.

Business Markets - Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.

Decision Making and Critical Thinking - Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.

Effective Communications - Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Marketing Function - Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.

Marketing Strategy and Positioning - Knowledge of and ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.

Marketing Systems - Knowledge of and ability to utilize an organization's marketing information systems.

Matrix Management - Ability to build and use effective working relationships within own department and across department, functional, and geographic reporting lines.

Products and Services - Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations.

Project Management - Ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources, to achieve project objectives.

Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.

Education

Bachelors

Additional Job Description

Base Salary: Commensurate with skills and experience.

Benefits

PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.

Disability Accommodations Statement:

The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at [email protected].

The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.

Equal Employment Opportunity (EEO):

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

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