Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

Job Description

We are looking for a Marketing Executive to join our Team. This is a fantastic opportunity to join the ANZ and East & Southeast Asia team, adding value by contributing towards marketing strategies and building up relationships with our partners and customers. 

The aim of this role is to acquire high quality submissions to our portfolio of journals and books. You will understand the motivations and desires of researchers and use these insights to craft attractive messages that explain the advantages of Taylor & Francis' publishing services. You will help develop the business and work in a multifaceted team focused on delivering a superior author experience and on growing revenues. You will develop and share in-depth knowledge of author needs and motivations towards publishing.

Advert closing date: 30 June 2022

Applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity.

Key Responsibilities

• Plan, implement, report on and adapt multi-channel marketing campaigns to meet an agreed set of KPIs and within agreed budgets
• Manage a marketing budget effectively ensuring return on investment
• Present information in meetings, with a thorough understanding of the products/customer channel, target markets, and sales expectations
• Maintain reports, budgets, trackers as required, analysing performance of campaigns, services and activities carried out
• Undertake and support market research to understand customer, competitor and market developments, feeding outcomes into own plans and those of the wider department.
• Build effective working relationships with colleagues, customers, potential customers and third-party services.
• Use feedback reports to relay voice of the customer across the wider Marketing team.
• Support the Senior Marketing Manager in planning and implementing subject/channel or team level projects/campaigns.
• Delegate and review tasks, where agreed with the Senior Marketing Manager, monitoring progress and quality and providing effective feedback.
• Accountable for managing own learning, taking responsibility to identify and develop skills gaps

Qualifications

What we’re looking for:

• Possess Bachelor’s Degree/Professional Degree in Marketing or equivalent preferred
• Minimum 2 years of digital marketing experience preferred, understanding of the role of marketing and the implementation of evidence-based marketing campaigns
• Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point), web/cloud-based databases, CMS, email creation platforms and/or other bespoke IT systems.
• Demonstrable customer and commercial awareness – including the competitive environment, potential partner organisations and market trends.

Additional Information

What we offer in return:

• Competitive salary 
• 20 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Training and development

Additional Information:

• You must have the right to work and live in Singapore.
• Taylor & Francis has multiple options for how employees can work based on their role – be that in the Office, at home or somewhere in between.

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.