Company Description

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group, a leading international academic publishing company, produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Job Description

Closing date: Sunday 6th March 2022

An exciting opportunity has arisen for a Marketing Executive to join the Academic Institutions Marketing Team at Taylor & Francis, based in the UK, on a 9 month fixed-term basis. As part of a growing Marketing Department, there is plenty of scope for the successful candidate to develop in this role, with potential to progress within the organization.

What you will be doing:

As a Marketing Executive within the Journals Academic Institutions Marketing Team, you will be responsible for implementing marketing campaigns for the EMEA region, reporting into the Marketing Manager. 

This is a role that works closely with other Marketing and Sales teams focusing on our key customer types within the institutional market. Your work will be varied but will focus on helping to maintain and increase revenue for your region using a range of tools, channels, and tactics. Strong time management and communication skills, copywriting skills, creativity, analytical skills, and strategic planning are crucial to the role. Experience with Salesforce products, digital campaigns, Google Analytics and paid/organic social media advertising a bonus. 

Qualifications

What we are looking for:

• An organized marketer with strong time management skills and the ability to juggle competing priorities and projects effectively
• A strong copywriter, with creative flair and the ability to develop compelling copy for a range of media including email and social campaigns
• Someone who can work independently but also as a team, sharing knowledge and best practice with others
• Experience with Google Ads, Google Analytics, Dimensions, social media ads, WordPress and Salesforce tools including Pardot, Marketing Cloud and Social Studio would be desirable but not essential
• A problem solver and self-starter who is able to independently own projects, demonstrate initiative and find solutions to problems with minimal supervision
• Someone who is analytical – can assess data and transform into insights to improve upon the success of their marketing campaigns and strategy 
• A marketing “all-rounder”, who has proven success with planning and implementing multi-channel campaigns to fulfil objectives across multiple stages of the marketing funnel
• Experience with managing, allocating, and spending against a budget to help increase marketing performance and drive results
• Willingness and enthusiasm for working in a dynamic, fast-paced environment, with a proven ability to maintain a positive can-do attitude while managing a high-volume workload
• Readiness to adapt their strategic approach against changing circumstances in order to maintain campaign success
• Knowledge of the (academic) publishing industry and open access market is preferred but not essential

Additional Information

What we offer in return:

• Competitive salary
• 25 days annual leave per year
• 3 additional discretionary days leave for Christmas
• 4 paid volunteering days annually
• Additional day off for your birthday
• Seasonal social and charitable events
• Training and development

You must have the right to work and live in the United Kingdom.

T&F has multiple options for how employees can work based on their role – be that in the office, at home or somewhere in between.

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

Taylor & Francis Group an Informa Business

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.

To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/care