Marketing Demand Strategy Lead
Over the coming years, biotech will fundamentally rewrite the way we live. Gene editing and cell therapy are dramatically changing how we treat cancer and other major illnesses. Biofuels and biomaterials are transforming the cars we drive, the clothes we wear, and the makeup of everyday objects. Crop science and synthetic biology are producing sustainable and ethical food. Benchling’s mission is to accelerate the research that propels us towards this reality, and magnify its impact, through modern software.
Every day, scientists around the world use Benchling’s applications, platform, & analytics in their efforts to solve humanity’s most pressing problems. For these scientists, Benchling is the central technology they use to conduct their research. Our customers include pharmaceutical giants, leading biotechs, and the world’s most renowned research institutes.
ROLE OVERVIEW
Benchling is seeking a seasoned data-driven demand leader to drive the strategy, planning, and optimization of the global pipe gen engine that is a critical and significant driver of revenue for the business. This role will lead efforts to successfully strategize all digital demand generation channels owning the delivery of annual and quarterly regional demand plans, including tactic scope, target outcomes, key metrics and measures, and required inputs and resources to deliver 100% of required marketing generated pipeline.
Reporting to the Head of Marketing Strategy & Analytics this leader will be responsible for building, monitoring, and optimizing the marketing demand funnel end-to-end. The ideal candidate will have deep digital demand generation and performance marketing acumen with proven experience owning significant pipeline contribution with accountability to support sales to meet or exceed pipeline and revenue targets. This individual will have proven experience partnering cross functionally to establish continual development rigor across the demand funnel leading optimizations from prospecting to closed business.
This role requires a strong leader with field and pipeline focus, an entrepreneurial, solution-driven mindset and an appetite for ongoing transformation. The ideal candidate will have experience in multiple analytical tools and data modeling, as well as translating business goals into agile, insightful analytics. Experience in life sciences or R&D in other key verticals (e.g., agriculture, consumer packaged goods, industrial goods) is desired.
WHAT YOU WILL WORK ON
- Develop and execute annual and quarterly global demand plan that drives revenue through direct and indirect sales teams.
- Own the strategy and optimization of regional plan, including tactic scope, target outcomes, key metrics and measures, and required inputs and resources to deliver.
- Partner and collaborate closely with sales and marketing leadership to align on a unified plan for the organization’s growth
- Interlock with sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
- Lead and manage the end-to-end strategy for the Marketing demand funnel in conjunction with inside sales, digital demand, field, and sales operations
- Drive long term demand strategies and planning leading team efforts to enable and evolve collaboration, insights, and SLAs to optimize and empower program performance against required targets
- Partner closely with data teams to meet analytics needs and continuously improve insight-creation capabilities, as a trusted and influential evangelist for data-led decision making
- Develop and maintain a strategic roadmap for demand planning and organizational level initiatives to scale our demand tooling through better systems and automation
- Partner with sales to accommodate and reflect needed demand support against sales rep capacity in each region/segment
ABOUT YOU
- Bachelor’s degree in marketing, business or a technical field. Masters preferred
- 5+ years’ experience in roles of increasing responsibility supporting demand generation, with demonstrated and impactful results in terms of metrics such as lead and opportunity creation, velocity/conversion rates through the demand waterfall, and closed business
- 5+ years of expertise in B2B SaaS is required with proven track record creating and implementing successful seeding, demand creation, lead nurturing and pipeline acceleration programs
- 3+ years building and managing a shared Demand Waterfall with sales
- Fluency in demand generation metrics and approaches to test and optimize them
- Experience in both internal and external storytelling and executive presentations
- Excellent ability to communicate complicated and nuanced insights in accessible language to relevant stakeholders
- Strong analytical skills, both in modeling, visualization and measurement
- Strong time management and organizational skills
- Ability to adapt to shifting priorities, requirements and timelines by utilizing problem-solving skills
#LI-TC1
Benchling welcomes everyone. We believe every member of our team enriches our diversity and inclusion by broadening our ways of problem-solving for future challenges. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply.
LEADERSHIP PRINCIPLES
- Admit mistakes and shortcomings
- Deliver results
- Disagree and commit
- Obsess over customers
- Rely on work ethic
- Show empathy
- Recruit and develop the best
- Sweat the details
- Think and communicate clearly
- Unite around the mission
PERKS AND BENEFITS
- Work with a talented yet humble team
- Competitive compensation & equity package
- Weekly virtual social events, and annual company retreats
- 401k, Medical, dental, and vision insurance (US Employees Only)
- Monthly health & wellness stipend
- Yearly educational stipend
- Flexible & Generous Vacation Policy: If you feel you need a break, you can talk directly with your manager to find coverage and support while you are out of the office. Need time off to vote? We've got you covered.
- Quarterly company-wide mental health days off
- Holiday Shut-down: company-wide holiday shut-down between Christmas Eve and New Years
- Major US and EMEA holidays observed
- To support remote work conditions during the COVID-19 pandemic, Benchling provides each employee a one-time stipend of $1,000(USD) upon commencing employment, and additional discounted employee purchase plans for home-office equipment.
Protecting the health of our employees and the candidates interested in a role at Benchling is our top priority. We appreciate your understanding and being open and flexible with any changes related to our interviewing process.
For applicants for U.S.-based roles only: All new hires in the United States are required to be fully vaccinated against COVID-19 and to provide proof of vaccination prior to their first day of employment. If you are unable to be vaccinated for medical or religious reasons, we will explore potential reasonable accommodations; however, Benchling may not be able to grant such accommodations in all cases if doing so would cause an undue hardship.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.
