Marketing Database Manager, Gaming at Delaware North (Buffalo, NY)

| Buffalo, NY
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The Opportunity

Delaware North is searching for a Database Marketing Manager to join the team. As the Database Marketing Manager, you will lead the team of Database Marketing Specialists and Database Analysts for our Gaming subsidiary and support all Gaming properties. The Database Marketing Manager will continuously evaluate performance, guest insights and synthesize inputs from all revenue centers within the organization to identify opportunities to grow bottom-line revenue through efficient leverage of our database.

This position can be remote.

At Delaware North, we care about our associates. We are committed to invest in our people's personal and professional journeys, without you, there is no us. These are just some of the benefits we offer: health, dental, and vision insurance, 401(k) with company match, performance bonuses, paid vacation days and holidays, and generous friends-and-family discounts at many of our hotels and resorts. Click here to learn more .

  • Create and maintain KPIs and database reporting including marketing performance reports with the use of existing electronic marketing applications and database querying tools to the existing CRM system for all Gaming properties.
  • Lead the setup, testing, and training of the initial execution of the electronic promotional program using the existing CRM system.
  • Assist the player development department with host performance incentive programs and performance evaluations.
  • Support the design and evaluation of property events and direct mail programs by using standard Pro/Post Forma documentation and insights.
  • Collect and gather information for creating ad hoc marketing reports in support of corporate and field marketing functions.
  • Lead the database marketing teams who oversee all aspects of the central database team under the direction of the Vice President of Marketing.
  • Ensure data validity and integrity for the successful execution of marketing campaigns while targeting the relevant audiences with appropriate offers that support our Gaming property strategies.
  • At least 3 years' experience in a Database Marketing role
  • Advanced experience with Excel is required
  • SQL experience required
  • Experience with database structures and creating queries
  • Ability to leverage data to support the marketing function preferred
  • ATI system experience preferred: Oasis 360, Marketing Manager, Super Play Mate, Speed Media
  • Experience leveraging data to support the marketing function preferred
  • Bachelor's degree in computer science, database management, or related field is preferred, but not required
  • Minimum of 2 years' managing people and processes is preferred, but not required
Who We Are

At Delaware North, you'll love where you work, who you work with, and how your day unfolds. Whether it's in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there's no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.

Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.
More Information on Delaware North
Delaware North operates in the Food industry. The company is located in Buffalo, NY, Milwaukee, WI and St Paul, MN. Delaware North was founded in 1915. It has 10001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 32 open jobs at Delaware North, click here.
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