Marketing & Data Operations Manager at Fisher Investments (Dallas, TX)

| Dallas-Fort Worth, TX
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Overview

Do you love leading the strategy and people in marketing and data operations? Your experience in a high-growth B2B SaaS based business will help us sustain the growth of our 401k Solutions Team, which is changing the way everyday Americans can retire with dignity. Your background with CDPs, attribution modeling tools, Google marketing stack and other platforms such as Salesforce, will be invaluable.

The Opportunity:

As the Marketing & Data Operations manager, you will design our overall campaign architecture and revenue lifecycle attribution model. You will use your knowledge to support multiple departments in the administration and execution of account-based campaigns. You will lead our data operations strategy involving the acquisition, enrichment, and curation of prospect and customer data. You will continue to grow your strong knowledgebase in the Mar-Tech landscape. Your experience with Marketo and marketing automation will help use multiple tools for building and engaging digital audiences. You will report to the VP of Revenue Operations who will aid in your training for this role and professional development for future growth opportunities.

The Day-to-Day:
  • Work with the VP of Revenue Operations to establish responsibilities, staffing plans, goals and objectives for the Marketing and Data Operations team
  • Manage the UTM and Campaign architecture across all campaigns
  • Develop long-term attribution model, including campaign effectiveness reporting
  • Support Marketing, Channel, and Client Experience teams with account-based campaign execution while ensuring structural governance
  • Develop the management strategy for our prospect and customer data, including managing multiple data vendors in the acquisition, curation, enrichment and synchronization of our data across multiple systems

Your Qualifications:
  • 7+ years proven experience in marketing and operations
  • 3+ years proven experience with Marketo, mastery of marketing automation concepts and toolsets including Salesforce
  • Advanced skills in Excel (can perform complex functions), PowerPoint, Analytics tools and data management platforms or data warehouse products
  • Ability to manage multiple complex projects with a creative approach to operational management
  • Curious about new technologies and desire to stay on the "bleeding edge" of the MarTech landscape

Why Fisher Investments:

At Fisher Investments, we work for a bigger purpose: bettering the investment universe. From unmatched service to unique perspectives on investing, it's the people that make the Fisher purpose possible. And we invest in them by offering exceptional benefits like:
  • 100% paid medical, dental and vision premiums for you and your qualifying dependents
  • A 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO*, plus 9 paid holidays
  • 8 weeks paid Primary Caregiver Parental Leave
  • Back-up Child Care Program available, offering up to 10 days annually
  • A cumulative learning and development framework customized for every employee
  • An award-winning work environment - we're Great Place to Work Certified, and Top Workplace winners from The Oregonian

We take great pride in our inclusive culture. We value the different perspectives and unique skills you bring to the team - it makes us all better. Success at Fisher Investments is motivated by results, a collaborative mindset and a commitment to accomplishing great things - so if you are ready to do that, we are ready for you! Apply today to be a part of a team environment where you make a difference in the lives of people by bettering the investment universe.

*California employees accrue up to 17 days of PTO and 3 days of sick time per year.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER
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What are Fisher Investments Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Family Medical Leave
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

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