Marketing Campaign Specialist

Victory Capital |San Antonio, TX

About Victory Capital:

Victory Capital is a diversified global asset management firm. The Company operates a next-generation business model combining boutique investment qualities with the benefits of a fully integrated, centralized operating and distribution platform.

Victory Capital provides specialized investment strategies to institutions, intermediaries, retirement platforms and individual investors. With 12 autonomous Investment Franchises and a Solutions Platform, Victory Capital offers a wide array of investment products, including mutual funds, ETFs, separately managed accounts, alternative investments, third-party ETF model strategies, collective investment trusts, private funds, and a 529 Education Savings Plan.

General Summary and Purpose:

Victory Capital Management is seeking a full-time Marketing Campaign Specialist with enterprise campaign platform expertise to provide hands-on support in designing, building, testing and deploying Victory Capital digital marketing strategies using our enterprise campaign platforms.

You will help build meaningful experiences and support our B2B and B2C marketing strategies to support growth and retention of our client relationships.

You will report to the Marketing Automation and Campaign Strategist.

You Will:

• Implement marketing campaigns using marketing automation technologies, programming languages (HTML, CSS, etc.), and web technologies
• Partner with Channel Marketing Team and Data & Analytics team to scope out meaningful collaboration for executing projects and campaigns
• Work to gather and understand unique business and functional requirements which will translate into campaign workflows
• Design, create and maintain platform templates, workflows, reports and contact database
• Provide technical assistance and serves as a resource to Victory Capital and external technology partners
• Perform extensive testing and create queries to extract and validate segment data and sizing
• Document key performance indicators and other functional and/or technical requirements
• Ability to translate marketing needs into technical solutions based on a balance of architecture standards and plans, total cost of ownership and feasibility

You Have:

• 2-5+ years of marketing automation and email campaign experience (HubSpot, Adobe Campaign Standard, Marketo, Salesforce Account Engagement, etc.)
• Knowledge of web, mobile applications, databases, APIs, consumer electronics and computer languages
• Strong organizational and time management skills with the ability to manage multiple campaigns and set priorities
• Experience in paid digital marketing and social channels
• B.S. or B.A degree in marketing, technology or related field

Our Benefits:

Victory Capital Management offers excellent Medical, Dental, Vision plans, Flexible PTO, Family Medical and Disability Leaves, Education Tuition Reimbursement, and a 401k plan with a generous employer match.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.