AvidXchange is a leader in automating invoice and payment processes for mid-market businesses. Last year, we processed 53 million transactions across our network of more than 700,000 suppliers, transforming the way 7,000+ customers in North America pay their bills. By trade, we are a technology company, but if you ask anyone that works here, they'll tell you our people are at the core of who we are. We are all entrepreneurs who love to innovate and win with a passion for serving our customers. While we take personal ownership of our everyday work, we recognize that we only win as a team. At AvidXchange, it's not a "me" thing, it's a "we" thing.

Founded in 2000 and headquartered in Charlotte, North Carolina, we have over 1,500 employees working in one of our seven offices or remotely. At AvidXchange, you'll have the opportunity to tackle tough, complex challenges, working side-by-side with amazing talented teammates. And in doing so, our goal is to enable you to discover your maximum potential - while being your unique, authentic self at work. If that sounds like you, come join the team!

Job Overview
The Marketing Campaign Manager I will support in the development and execution of integrated marketing campaigns and programs across multiple channels such as events, digital, social, paid media, and nurture programs. This person will partner with stakeholders in Marketing Communications, Product Marketing, and Marketing Operations to design and execute integrated marketing campaign strategies while monitoring results based on Key Performance Indicators (KPI's).

Job Responsibilities

• Build a holistic approach to revenue marketing by creating various campaigns that drive a repeatable, predictable, and scalable results.
• Create a healthy pipeline by partnering with key stakeholders to execute various marketing campaigns including email, webinars, in-person events, social media, direct mail, paid advertising, SEO, etc.
• Be a trusted Demand Generation partner to the Industry Sales Leaders, working closely with sales teams to accomplish joint goals.
• Monitor campaign performance and delivery throughout the life-cycle of programs and assist in the development of best practices to improve campaign processes.
• Collaborate with Marketing Operations to develop reports and dashboards to demonstrate campaign progress, and continually refine processes in order to improve overall KPIs.
• Conduct campaign testing including A/B testing in order to continually improve campaign efficiency and accelerate the sales cycle.
• Collaborate with the Marketing Communications to produce thought-leadership content to be used in multi-channel marketing campaigns.
• Partner with Product Marketing to leverage positioning, messaging, and buyer personas to target segments and generate sales qualified leads.
• Report on campaign metrics and conversion rates in order to analyze past performance and identify new opportunities to improve existing campaigns.
• Work within a budget and report any overspend.

Required Experience, Qualifications and Skills

• Effective at project management, with the ability to take initiative and manage multiple projects at once and deliver within deadlines.Experience using project management tools, such as Asana is a plus.
• Experience using key marketing reporting tools such as Salesforce and Google Analytics.
• Strategic understanding of marketing automation platforms such as Hubspot/Marketo, lead scoring strategies, and the marketing funnel stages (MQL, SQL, etc.).
• Understanding of marketing metrics and funnel analytics to optimize campaigns, and ability to deliver feedback on best strategies to drive demand.
• Writing skills appropriate for demand generation (email, web, social, and campaign ads).
• Communicate effectively on a regularly scheduled cadence between stakeholders to ensure alignment on goals and objectives.
• Comfortable presenting virtually and in person, both internally and externally (webcast, user conferences, etc.)
• Proficiency with WebEx or similar webinar platform preferred.
• Extremely detail orientated and excellent time management, decision-making, presentation, and organizational skills.
• Ability to comfortably communicate cross-functionally.
• Experience successfully working in a collaborative, team environment
• Ability to work independently and proactively

Preferred Experience, Qualifications and Skills

• 1+ year of related experience
• Typically requires a University Degree or equivalent experience and less than 2 years prior relevant experience

Additional Information

• Ability to travel as necessary to execute marketing initiative (~20%)

Equal Employment Opportunity Statement

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.

Other details

• Job Family Sales and Marketing
• Job Function Market Research & Analysis
• Pay Type Salary
• Employment Indicator Professional

Apply Now