Marketing Campaign Manager, Public Sector
GitLab's DevOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 1,400+ team members and values that guide a culture where people embrace the belief that everyone can contribute.
The Marketing Campaign Manager, Public Sector is responsible for strategizing, executing, and optimizing a full-funnel Public Sector campaign strategy, including SLED, Civilian, and DoD.
What you'll do in this role
- Develop and execute end-to-end, integrated B2B demand generation programs for the Public Sector
- Strategize campaign calendar and delegation of campaign planning within the marketing campaigns team
- Collaborate with digital agency to define digital media sponsorship strategy
- Develop integrated campaign strategies with Public Sector Field Marketing teams on Top of Funnel, Mid Funnel and Bottom of Funnel conversion tactics
- Analyze full-funnel campaign and tactic performance on an ongoing basis to continuously optimize results
- Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels
- Collaborate with marketing teams to build prescriptive persona-based buyer journeys as the foundation for campaign strategy
- Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns
- Plan seamless integration of competitive campaigns and alliance partner campaigns within the prescriptive buyer journeys and overall segment campaign plans
- Align with SDRs on results of top funnel campaigns, gain anecdotal feedback, and generate ideas for campaign optimizations
- Use marketing automation and email nurturing to engage and convert prospects and customers across the buyer journey
- Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
- Document processes in handbook for transparency
We're looking for
- 3+ years of experience and proven track record in developing Public Sector digital marketing campaigns
- Ability to build strong relationships with channel partners, sales organizations and other key stakeholders
- Deep understanding of customer and channel buying cycles and preferred engagement points for the Public Sector
- Experience working in a metrics driven culture to measure tactic and channel impacts
- Deep empathy for our audience of developers and IT leaders - our community is changing the world, and you want to help accelerate their success through relevant, useful communications
- Ability to manage multiple projects with intertwining deadlines while staying focused on the details
- Experience with marketing automation software (Marketo preferred)
- Experience with CRM software (Salesforce preferred)
- Experience working in a B2B software marketing team
- Experience with A/B testing, experiment design, campaign analysis (attribution reporting is a plus)
- Proficiency in MS Excel or Google Sheets
- Strong project management, organizational, and communication skills
- Impeccable eye for detail
- Exhibit willingness and flexibility to work both independently as well as part of a team
- Be familiar with or ready to learn how to use GitLab and Git
- You share our values, and work in accordance with those values
- Ability to use GitLab
Also, we know it’s tough, but please try to avoid the confidence gap. You don’t have to match all the listed requirements exactly to be considered for this role.
Compensation Calculator
To find out more about the compensation for this role, please apply to a role first. Once selected for a screening call, you'll be able to sign up here to view our compensation calculator. Be sure to use the same email address for both.
For Colorado residents: The base salary range for this role’s listed level is currently $71,600 - $125,900 for Colorado residents only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. Disclosure as required by the Colorado Equal Pay for Equal Work Act, C.R.S. § 8-5-101 et seq.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
