The Position

Marketing Campaign Manager, Customer Base

What We Need

The Customer Base Marketing Campaign Manager plans, ideates, designs, and executes base campaigns that are built to inform customers, improve satisfaction, increase revenue, and reduce churn. The Customer Base Marketing Manager is the quarterback for how we market and sell to our entire customer base. They are the single point of contact and executor of those plans.

Your Area of Focus

• Manage existing early-life programs that speed onboarding, improve self-service, and increase satisfaction (while reducing churn)
• Manage monthly cross-selling and up-selling campaigns that target customers who are good candidates for purchasing additional products and services. This includes campaign ideation, planning, offer creation and execution, campaign execution and measuring and monitoring
• Maintain and lead cross-functional programs with the Sales, Product and Support departments to assure campaigns are managed appropriately and that messaging is appropriately conveyed
• Manage calendar of scheduled and outgoing Direct Practice communications
• Communicate clearly and regularly with key stakeholders regarding campaign performance
• Maintain knowledge of current marketing and advertising trends
• Create and maintain customer lists and segmentation within Kareo’s database. Work with the Data Analytics Team for more complex lists and needs.

Your Professional Qualifications

• 5+ years campaign management experience – primarily in a B2B Software environment, with demonstrated experience in customer base and life cycle management
• Demonstrated experience or certification in CRM and Marketing Automation platforms. Knowledge of Eloqua, Salesforce, Gainsight are a plus.
• B.A. or B.S. in a related field
• Excellence in both creative and analytical aspects of Marketing
• Strong communicator – both in-person and in writing
• Strong reporting and analytics skill set (Excel). Ability to analyze large data sets and summarize findings (Tableau is a plus).

Our Values

•  Passionate - Be Passionately Driven: We take pride in our work, inspire others to excel, and are dedicated to solving tough problems in healthcare. We hold ourselves to the highest standards. And we work with urgency because what we do matters.
•  Customer-Focused - Dedicated to Customer Success: Helping our customers succeed directs every action we take. We’re committed to helping their practices run smoother so their patients can thrive. We are solution-oriented and aligned with their needs.
•  Collaborative - Together We’re Better: Great teams are collaborative, selfless, hardworking, and dedicated. We are willing to do what it takes to get the job done so we can accomplish more together.
• Growing - Constant Growth: We strive to have a growth mindset in all we do. We reject the status quo. We take a unique approach and make every effort to bring clarity to a needlessly complex industry. We are creative problem solvers that believe in making things better.

Kareo is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.