Marketing Automation Specialist (Remote)
Company
At Circulo, we believe that everybody, no matter who they are, deserves personalized and proactive health care. With services guided by empathy, innovation and cutting-edge technology, we’re building the future of care focused on better health for the people we serve. Circulo Health is putting humanity back in health. We’ve built a team of talented, enthusiastic professionals. Join us today.
The Role
We’re looking for a Marketing Automation Specialist to be responsible for managing the marketing automation platform and fully leveraging its capabilities. This role will work closely with the Marketing and Design teams and implement all programmatic and operational initiatives through our marketing automation platform.
Who we are looking for
- The ideal candidate will be tech-savvy and have expert knowledge of marketing automation concepts and best practices
- 2-4 years of experience working in email, digital, and direct marketing
- Experience in owning marketing automation workflows
- Knowledge in CRM and other databases
- Ability to analyze company needs and match with CRM and/or other databases abilities
- A passion for researching and learning new marketing technologies and strategies
- Keen attention to detail
What you will do
- Work with the Marketing team to create, deploy, and monitor personalized email sequences.
- Tasks will include audience segmentation, testing, and continual evaluation for improvements
- Work with team members to define KPIs, create reporting, and analyze campaign performance. Provide recommendations to improve campaigns continuously
- Maintain sales automation integration with CRM and assist in the integration of additional platforms into the sales and marketing automation tech stack
- Support essential marketing initiatives in different marketing automation platforms, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
- Work closely with Marketing team leaders to develop and maintain marketing automation strategy calendars across the company
Our Perks...Here are some highlights:
- Medical, dental, and vision: 100% of premiums are covered by Circulo for quality care for all team members and their dependents
- Vacation: Time off is unlimited and required (minimum of 3 days per quarter)
- Stock options: All team members receive stock options
- 401(k) program: All team members have access to our 401(k) savings program and all administration costs are covered by Circulo along with providing a 3% match
- Parental leave: 10 weeks fully paid time off for all new parents with flexible scheduling
#BI-Remote
#LI-Remote