JPMorgan Chase
Chicago, IL

Marketing Automation Programs, Sr Associate at JPMorgan Chase

| Chicago, IL
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Job Description The Senior Associate, Marketing Automation Programs acts as the platform owner for key client or prospect engagement programs by establishing strategy for ongoing automated programs including identification of messaging sequence, creating program flows and optimizing based on ongoing results. This role is a key liaison to work with stakeholders to design effective programs, analyze metrics and work with a team to execute programs.
Principal Responsibilities:
  • Act as a platform owner for Marketo to include creating and executing the strategy for automated marketing and client programs using data driven strategic approach to design multi-step, dynamic engagement.
  • Serve as liaison between marketing, partner and field teams, sales operations, IT, legal and compliance on matters related to the design and execution of automated engagement.
  • Provide insights and best practice guidance for infrastructure, processes and data that achieve efficiency and effectiveness goals. Improve client data quality.
  • Work with internal experts to make data available for program outreach along the lifecycle.
  • Participate in the analysis and conceptual design of proposed engagement programs, utilizing professional experience in the development of specifications, design parameters, and alternative solutions to improve observed results.
  • Analyze data at the detailed level, summarize findings and implications for executive management, particularly in PowerPoint and Excel format, with minimal oversight.
  • Establish and maintain thorough and accurate documentation of all work. Prepares status, management, and one-off reports as required.
  • Keep abreast of trends and advancements within area of specialization, incorporating these improvements where applicable.
  • Use experience and observations to inform future capability development and support complex marketing technology stack discussions including marketing automation, sales automation/CRM (Salesforce) as well as content tools.
  • May provide technical direction and some integration project management.

Qualifications & Requirements: .
  • 5+ years of directly related work experience involving business to business communications or marketing operations.
  • Proven experience working with customer relationship management systems, marketing automation tools and tracking tools to assess campaign effectiveness.
  • Experience executing multi-asset marketing campaigns (to include emails, landing pages, forms and other content) in Marketo or similar email automation platform.
  • Excellent problem-solving, strategic and analytical capabilities.
  • Effective communication skills in both business and technical situations.
  • Proven technical and analytical acumen to analyze metrics from multiple sources to detect root causes, determine implications and deliver executive summary findings.
  • Familiarity with B2B payments products a plus.
  • Demonstrated driver of strategy with ability to manage the projects associated with a customer or prospect nurturing program.
  • Proven experience documenting strategy in a compelling manner and executing the associated plan.
  • Knowledge of Marketo (or similar Marketing Automation System), data modeling, Adobe Analytics and integration with Salesforce.com CRM.

Key to success in this role will be an ability to focus on diverse client segments and needs while collaborating effectively across the organization and using well developed influencing skills to deliver the required outcomes of marketing and client engagement.
About Us JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Full vaccination is a requirement for this role for new hires joining JPMorgan Chase. Additional requirements include sharing information including your vaccine card in the firm's vaccine record tool and may include mask wearing and social distancing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Note: The requirement to be fully vaccinated to be hired for this role does not apply to roles with a work location in Arkansas, Florida, Iowa, Montana, and Tennessee. For applicants to these roles, JPMorgan Chase will consider all qualified applicants regardless of vaccination status, due to state and local laws.
Equal Opportunity Employer/Disability/Veterans
About the Team The Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world's most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around the world.
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What are JPMorgan Chase Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Diversity
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Professional Development Benefits
Tuition Reimbursement
Diversity Program

An Insider's view of JPMorgan Chase

What’s the vibe like in the office?

My favorite thing about JPMorgan Chase is the vast number of problems we solve, and the diversity it takes to do that. Moving money, enabling payments and producing a world class customer experience are just a fraction of what we work on. Because the office is so casual and open, I get to participate in discussions on all of this.

Nick S.

Executive Director, Software Engineering

What projects are you most excited about?

As one of the largest financial institutions in the world, our scope of impact is huge. Knowing that a system we deliver is responsible for things millions do daily such as paying for groceries, withdrawing cash, or getting a loan pushes us toward solutions that scale, which is the most challenging but also the most rewarding part of our projects.

Edwin T.

Executive Director, Site Reliability Engineering

How does the company support your career growth?

JPMorgan has helped me develop as a professional – both as a technologist and as a business leader. I have taken advantage of executive leadership training and development aligned to the firm’s culture of “How We Do Business.” I feel good about working for a firm that invests in its #1 asset – US!

Lupe C.

Executive Director

How do you empower your team to be more creative?

Empowerment for Idea generation, problem solving and innovation is best coming from those who do the work. I engage my technologist in high profile work and foster an environment where ideas are welcome. Empowerment of our technologists is the key to success. Teams dig in, innovate and identify ways to create a better client experience.

Dawn T.

Managing Director, Software Engineering

How does the company support your career growth?

Working at JPMC has been a wonderful experience. I love how much JPMorgan Chase cares about its communities by offering support of technologists to local non-profit organizations through social innovation programs. The company also invests in its employees and provides many learning opportunities to us.

Meng M.

Software Engineer

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