Marketing Automation Manager at 360Learning (New York City, NY or Remote)
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360Learning is looking for a Marketing Automation Manager to join our marketing team. Your mission is to increase the efficiency of global marketing campaigns and improve the productivity of the marketing team.
More specifically, you will mainly be in charge of operating marketing tools including Marketo and Google Analytics, ensuring data reliability in our systems, delivering ad hoc reports, implementing new tools in our marketing stack, and supporting transverse marketing projects on the tooling side.
You will report to the Director of Marketing Operations and work closely with Demand Gen, Brand, Content, Product Marketing, and Business Development teams. You will benefit from thorough onboarding and continuous learning & coaching opportunities as you grow within the company.
Within 1 month, you will:
- Be aware of marketing targets, organization, roadmap, tools, and processes
- Meet most of your colleagues
- Lead a first simple project to familiarize with our work environment
Within 3 months, you will:
- Take ownership of campaign execution processes and templates in Marketo and campaign performance reporting in Salesforce and Google Analytics
- Understand key marketing needs for campaign execution on marketing automation and identify opportunities for improvement
- Define your quarterly OKRs (Objectives and Key Results)
Within 6 months, you will:
- Support the implementation of new marketing tools
- Drive insights into marketing performance through reporting capabilities
- Refine campaign execution processes and ensure alignment across marketing teams
- Build your 12-months roadmap
Within 12 months, you will:
- Identify and lead projects to drive marketing productivity
- Give strategic input to define your team’s roadmap
- Be a key partner for all marketing team members
The Skill Set
- 2+ years of experience executing marketing programs in Marketo
- Marketo Certified Expert (MCE) certified
- Experience working with a CRM and automation software (e.g. Salesloft, Lean Data, Zapier)Knowledge of HTML/CSS for email marketing
- Ability to communicate clearly on complex projects and facilitate internal alignment
- Strong rigor & attention to detail
- Growth mindset & can-do attitude
- Experience with Google Analytics is a plus
- SaaS B2B experience is a plus
- Enthusiasm about the idea of working in our Culture of Convexity
What We Offer
- Compensation. Competitive salary + equity
- Benefits/Perks. Comprehensive medical, vision and dental insurance. 401k matching starting Day1. Generous parental leave policy. Level up your skills with our very own platform.
- Balance. We offer 20 days of annual PTO + 5 days for sick leave + holidays! We are remote-friendly and promote flexible work hours.
- Culture. We are powered through our culture called Convexity (you will hear this a lot). We are strong-believers in documenting our process, sharing continuous feedback and having low authority. Click here to envision what's it like to join 360Learning from onboarding to ramp-up, and beyond.
#LI-LH
Who We Are
360Learning empowers Learning and Development teams to drive culture and growth through Collaborative Learning. Our learning platform combines collaborative tools with the power of an LMS, enabling high-growth companies to unlock learning based on collective expertise instead of top-down knowledge. 360Learning is the easiest way to onboard new employees, train customer-facing teams, and develop professional skills–all from one place.
360Learning powers the future of work at 1,500 organizations, including Toyota, Criteo, and Airbus. Founded in 2012, 360Learning has raised $240 million, with 300+ team members across New York, Paris, and London. You can learn more in this blog post from our CEO: https://360learning.com/blog/top-down-management/.
Learning Includes Everyone.
In concert with our culture, 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion. Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Thus, 360Learning is proud to be an equal opportunity workplace, and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment. We want to learn from and with you!
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