Marketing Automation and Operations Specialist (HubSpot) at Deque Systems

| Washington DC
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About Deque:

Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality. We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.

We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. Installed in over 250,000 browsers and with over 4,000 audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.

Career Fulfillment & Culture:

People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Pretty Kumar is internally revered for her down-to-earth personality and work ethic. Candidates are expected to exhibit the following core values. We take these very seriously to preserve our special culture:

  • Innovation with results that matter
  • Deliver what you promise
  • Can-do attitude
  • Open, direct & respectful communications
  • We care deeply
  • We practice humility
About Marketing at Deque:

In this role, you’ll sit on a team of 6 remote marketers, each using our powers to make the web a better place for everyone. We operate with integrity, honesty and transparency and have achieved incredible results. We experiment a lot. Our contact database is expansive. We break new records every month and we’re respected and supported across the organization. Join us on our journey.

Position Description:

Deque is looking to expand our Marketing team. In this role you would report to the Marketing Automation & Operations Manager. Together you will drive the Marketing lead and contact management lifecycle, including the data process from lead creation to Sales team handoff. This role will be relied upon to maintain marketing automation practices in support of nurturing contacts, generating leads, and better enable upselling/cross selling for Sales teams.

Our ideal candidate for the Marketing Automation & Operations Specialist position is an enthusiastic marketer with a strong personal drive. This role will be responsible for optimizing the use of HubSpot.


  • Administer and maintain the use of HubSpot.
  • Assist in syncing the appropriate data with Salesforce.
  • Maintain a wide range of email campaigns, including working collaboratively on list management and segmentation strategies, as well as technical development, testing, execution, tracking and refinement.
  • Optimize emails for deliverability, open rates, conversion, etc.
  • Maintain prospect to lead generation scoring, lead tracking, providing analysis of prospect and lead tracking in partnership with Sales and Marketing.
  • Assist the Sales Ops and Sales Development organizations with account-based marketing (ABM) tools and best practices.


  • 2+ years of experience using HubSpot and Salesforce together in a B2B model is required.
  • Proficient in SaaS, campaign, marketing, lead generation and nurture best practices.
  • Understanding of marketing automation workflows, email optimization and lead attribution.
  • Prior use of lead scoring and sales readiness models.
  • Experience using ABM tools is a plus.
How to Apply:
Submit your resume and a cover letter explaining why you are interested in being a Deque Customer Success Manager via our online application. 
In your cover letter:
  • Explain your interest in joining Deque and how you align with our Core Values
  • Depict key attributes that differentiate you as a candidate

Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required.

More Information on Deque Systems
Deque Systems operates in the Other industry. The company is located in Herndon, VA and Ann Arbor, MI. Deque Systems was founded in 2022. It has 174 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits. To see all 20 open jobs at Deque Systems, click here.
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