Job Description The Wholesale Payments Product Demand Generation - Associate will be part of a growing team with global purview charged with driving new revenue for the business through both new client acquisition and the growth of existing client relationships. You will support a team responsible for designing and delivering omni-channel digital marketing campaigns that capture and nurture leads for a portfolio of leading global payments products and solutions. As we accelerate our growth, you will collaborate with the broader marketing and communications team, product managers, sales teams, relationship managers and technology groups to plan, execute and optimize full-funnel strategies that generate pipeline opportunities and increased revenue. You will also help build brand awareness, promote new solutions and deepen relationships with relevant audiences.
This individual contributor role is ideal for a creative marketer who is looking to join a team that values collaboration and challenging the status quo. This person will possess the vision to create big, bold plans that make our story, purpose and mission compelling to a variety of businesses across multiple industries and segments. You will have the opportunity to apply innovative digital marketing strategies to customer segmentation, targeting, and positioning and activate across owned and paid channels.
Responsibilities:

• Assist in designing, planning, managing and optimizing integrated, multi-channel marketing campaigns that drive sales growth through new client acquisition and deepening existing client relationships
• Develop short and long-term programs to improve our lead capture and nurture programs
• Collaborate with external agencies and vendors to ensure timely development and delivery of assets and programs.
• Assist and advise on A/B testing strategies to ensure continuous performance improvement
• Work with cross functional teams to develop and refine ideal client and customer personas
• Assist in the day-to-day management of marketing campaigns including business case, creative development, internal approvals and campaign performance
• Partner with analytics and technology/CRM teams to monitor and report on program performance
• Provide data-driven recommendations on campaign performance and drive innovative ideas and solutions to improve key success metrics
• Assist in content development to target clients throughout the customer lifecycle
• Collaborate with internal partners and centers of excellence to deliver campaigns
• Quickly build strong relationships in highly matrixed and geographically dispersed organization
• Manage controls and procedures in accordance with compliance requirements
• Stay current on industry best practices and providing strategic guidance across all channels
• Identify opportunities for our team to adopt the newest, most innovative marketing strategies and tactics.

Qualifications:

• 3-5 years of general marketing experience
• Customer-centric mindset focused on solving paint points
• Must work well in a matrixed organization where teams work collaboratively outside well-defined hierarchies
• Strong written and verbal communication skills with the ability to simplify complex concepts for a diverse range of audiences
• Basic understanding of demand generation performance KPI including impressions, clicks, web visitors, views, downloads, leads, initial sales conversations and incremental revenue
• Some experience building or managing multi-channel marketing programs that raise awareness, engagement and conversion across paid, owned and earned channels
• Basic understanding of the tools of the trade (CRM, marketing automation, web analytics, etc.) and campaign analytics (benchmarks, reporting and optimizations)
• Ability to track campaign performance, interpret results, recognize actional insights and develop recommendations for improvement throughout the B2B customer lifecycle
• Able to gather, interpret and incorporate feedback from a large group of stakeholders
• Forward-thinking, positive, proactive and willing to drive change
• Excellent relationship skills, highly collaborative and can build rapport and credibility quickly with all levels of the organization and across diverse, global teams

Preferred, but not required:

• Higher education degree in marketing or related field
• Experience in fintech, technology or related spaces
• Experience managing global campaigns
• Basic knowledge of how to use SalesForce, Marketo, Adobe Analytics, Workfront, Tableau experience

About Us JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. These requirements may include sharing information in the firm's vaccine record tool, vaccination or regular testing, mask wearing, social distancing and daily health checks. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests.
Equal Opportunity Employer/Disability/Veterans
About the Team The Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world's most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around the world.
The Wholesale Payments Product Delivery organization is responsible for scaling and integrating payments platforms across Commercial Banking and the Corporate & Investment Bank, by defining the product strategy, segmenting clients and packing solutions against these segments, determining the end-to-end delivery strategy, managing product launches and enabling the sales teams.