About Crunchbase
Crunchbase helps over 70 million people around the world connect with the companies and people that matter. We are democratizing access to opportunities so that entrepreneurs, investors, job seekers, salespeople, and others can accelerate innovation for a better future. We are proud to build products that are shaping how companies and people connect, using our intelligence and data to help them communicate in a more meaningful way with one another.
We are committed to a positive, diverse, and inclusive culture by hiring for potential, focused on the inclusion of people who have different ways of thinking, different viewpoints, different backgrounds, and different skill sets. We value a transparent and open culture that positively impacts our teams and our products.
Crunchbase has a remote-first approach, and is open to hiring in these locations:
Atlanta, Austin, Boston, Chicago, Denver, Las Vegas, Los Angeles, Miami, Minneapolis, New York, Portland, Raleigh, San Francisco, and Seattle
Marketing at Crunchbase
The Crunchbase Marketing team is responsible for product, corporate, and growth marketing initiatives, including lead generation and monetization, crafting outstanding content, and driving engagement with our community of users. Our Growth and Ops team drives business results at Crunchbase via web and product optimization, demand generation programs, and by improving the experimentation and tech capabilities of the Marketing team in general.
This Role
The Marketing Analytics Specialist is responsible for enabling all of our Marketing teams to grow their results faster via experimentation. You will partner closely with each team as an analytical expert, advising on the implementation of tactics and helping implement proper experiments. You'll provide strategic insights and recommendations based on quantitative research you conduct into web flows, user segmentation, and marketing channel data. This role also acts as a liaison between Marketing and Crunchbase's central Analytics team, prioritizing reporting, analysis, and data needs.
You will report directly to the Director of Marketing Growth and Ops alongside a fellow Marketing Analyst and support functions like Product Marketing, News, Brand, Lifecycle, and the Growth and Ops team itself.
What You'll Do:

• Build experimentation playbooks and repeatable processes for Marketing teams
• Do quantitative research to help craft strategy, ideate, and prioritize and size efforts
• Advise on measurement and goal setting and work with Analytics to implement reporting
• Improve our experimentation capabilities by applying new methods and technology
• Craft experiment plans, provide segmentation and statistical analyses, and improve your partner teams' ability to self-serve in these areas

What We're Looking For:

• 3+ years in product or marketing analytics or a similar quantitative role
• Facility with the fundamentals of good experimentation and the statistics behind them
• Ability to write your own complex SQL queries
• Experience partnering with non-technical audiences, distilling their needs, and communicating technical concepts
• Experience working in a SaaS and/or startup environment is a plus
• Familiarity with marketing tactics (email, paid media, landing page optimization, etc.)
• Bonus points for familiarity with Salesforce reporting

What Crunchbase Offers:

• Competitive salary and equity
• Remote first policy
• Generous Reimbursement policy for learning and development activities
• Monthly fitness / mental health reimbursement
• 10 weeks of fully-paid time off for new parents
• Flexible Paid Time Off (PTO)
• Volunteering Paid Time Off
• Incredible medical, vision and dental benefits for employees and their families
• Free One Medical Group membership for employees and their families
• 401(k) and Roth plans, and free annual financial adviser check-in
• Monthly internet stipend
• Work from home allowance to purchase furniture for your work from home space
• Annual carbon offset
• Matching charity contributions for our Townhall awards
• A team of creative, transparent entrepreneurs driven to accomplish our mission

At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren't met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application!
Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.
#LI-MF1 #BI-Remote