Marketing Analytics Manager at SEER Interactive

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At Seer, we pride ourselves on innovation; standing out among the rest and enabling our clients to do the same. We're a Digital Marketing Agency powered by Big Data to drive integrated, holistic strategy for our clients. We get excited at the thought of bringing together millions of data points from disparate data sets (including qualitative!) to drive empathy-fueled opportunities and insights. Big Data, automation, and problem solving at scale: it's what's for breakfast. Could this be love? Maybe.

What about you? You, the Marketing Analytics Manager of our dreams, have one foot in the analytics world and another in the digital marketing world. You live with data and can manage all the basic (and sometimes advanced) technical needs to ensure that marketing pixels are working correctly. You are all about scaling your work so you can spend less time on the things that need to be repeated, and more time solving unique problems for your clients.

While you have solid technical skills, your sweet spot is translating your data and tracking knowledge to what your clients and the C-suite need to know, and working with contractors to get things done. You’ll be elevating the data our SEO & Paid Media teams have access to.

This is a new role, so you’ll also have an opportunity to shape new responsibilities and offerings we haven’t thought of yet.

Here are some highlights of what you'll be doing...

  • Serve as the main internal analytics point of contact for all tracking requests and Google Analytics support for SEO & Paid Media teams.
  • Coordinate with our offshore contractors to ensure they have clear direction, can access appropriate accounts, and have all information necessary to work effectively asynchronously.
  • Identify opportunities to improve the use of Google Analytics in SEO & Paid Media strategies - for example, analyzing which SEO clients should have Core Web Vitals tracked in Google Analytics, implementing that tracking, creating a dashboard/analysis for the data, and tracking the ROI of adding this tracking
  • Create and maintain a standard implementation and support package of paid media tracking pixels across Seer clients ensuring consistency.
  • Implement and maintain ecommerce tracking pixels for Google Ads, Microsoft Ads, Facebook Ads and more, properly populating dynamic variables for revenue, item id, and more in the engines.
  • Work with Seer’s Data Engineering team to ensure data tracked across Seer’s Paid Media & SEO clients is standardized for team use cases. Present use cases for expanding data in our data warehouse
  • Attend SEO & Paid Media team meetings regularly to educate on GA and GA4 as well as listen for opportunities to enhance use of digital data for these teams.
  • Develop and oversee maintenance of standardized reports in Google Data Studio for SEO & Paid Media teams.
  • Partner with our analytics development team to address complex tracking issues.
  • Stay on top of industry trends in tracking and understand how things such as GDPR and privacy laws are impacting Seer clients.
  • Support internal teams with client-facing discussions about tracking and digital marketing data. Create POVs on timely relevant tracking topics to be shared with all Seer clients.

The skills you’ll bring to the table...

  • Can translate business & marketing needs into analytics tracking and vice-versa
  • Strong written communication skills
  • Able to work asynchronously with team members in many time zones across the world
  • Able to work with a ticketing system (Monday.com) and maintain ticket statuses
  • Able to set up & troubleshoot conversion tracking for a variety of marketing pixels (Google Ads, Bing Ads, Facebook, LinkedIn, Floodlight tags, etc.)Advanced Google Analytics configuration knowledge
  • Experience with BI tools such as Google Data Studio, Looker, PowerBI, Tableau, etc.
  • Able to implement tracking via Google Tag Manager with built-in tags Experience with custom Javascript for GA/GTM custom implementations is not necessary, but helpful as you must be able to communicate effectively with our analytics developers
  • Experience with other analytics tools (Heap, Tealium, Optimizely, etc.) is not necessary but comfort getting familiar as it relates to our SEO & Paid Media team needs is important

Bonus Points...

  • Working knowledge of GA4, SQL, BigQuery, Adobe Analytics and Google Optimize

Not ready to apply but want to keep in touch? Stay connected via our monthly Career Update newsletter! We'll share curated content on Seer, open roles, industry insights, career advice, events you don't want to miss, and more (so you never miss a beat).

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here-- you are welcome. If you read this job description with a belly full of excitement, we’re just as excited about you. You have to apply though :)

#LI-Remote

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQueryLibraries
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • Adobe AnalyticsAnalytics
    • Google BigQueryAnalytics
    • Google Search ConsoleAnalytics
    • Google OptimizeAnalytics
    • Google AdsAnalytics
    • Bing AdsAnalytics
    • Facebook/Instagram AdsAnalytics
    • LinkedIn AdsAnalytics
    • BasecampManagement
    • Monday.comManagement
    • WordpressCMS
    • HubSpotCRM
    • PipedriveCRM
    • SalesforceCRM

An Insider's view of SEER Interactive

How would you describe the company’s work-life balance?

Seer has always allowed our team members to take the time they needed to decompress, volunteer, spend time however they saw fit with our unlimited PTO flexibility. We trust our team and want to make it as easy as possible for them to manage, life, health and work demands.

Emily

VP of People Operations

How do you collaborate with other teams in the company?

Even though I was hired for SEO, I’ve loved how closely I’m able to work with other divisions like Paid Search and Analytics. I don’t feel like I’m confined to search strategy at Seer -- because we take a data-first approach, the other teams become tools I can leverage to back up my recommendations, explore new strategies, and test out ideas.

Taylor

Sr. SEO Associate

What makes someone successful on your team?

At an agency like Seer, you’re constantly challenged and pushed out of your comfort zone. You lead with innovation because innovation is how you stand out from the other agencies your client is exposed to.

Molly McDevitt

SEO Manager

How do your team's ideas influence the company's direction?

We strengthen new ideas and encourage recommendations for improvement. We use our own data to guide decisions about changes that impact our team, clients, and community. At Seer, everyone from Interns to VPs have a hand in driving efficiency in how we work, as well as how we operate as an organization.

Wil

Founder & VP of Innovation

How does the company support your career growth?

At Seer, I'm able to thrive in my day to day role and learn tactics to develop new skills, all while supporting internal initiatives that I'm passionate about. I'm thankful to join a team that values culture as much as they value the bottom-line.

Caloua

Sr. Marketing Associate

What are SEER Interactive Perks + Benefits

SEER Interactive Benefits Overview

At Seer, we offer benefits that show we care and a culture that makes you stay. Our total compensation package includes benefits & perks that focus on supporting the whole team member -- from financial investments to a robust healthcare package, professional development, work/life balance, team recognition, and more!

Culture
Volunteer in local community
Partners with Nonprofits
Intracompany committees
Our Kaizen Crew focuses on fun and culture-- from ongoing events throughout the year to Seer's annual summer gathering and EOY holiday party.
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Our I&D Group holds regular, ongoing discussions surrounding current events and educational opportunities for team participation. We're a passionate group dedicated to fostering I&D in our communities
Hiring Practices that Promote Diversity
We've implemented structured interviews to reduce bias and interview exercises that empower our team to focus on evaluating the candidate's direct experience in the specific role they're exploring
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
- 70% of medical premiums covered - $3,000-$4,500 HRA (Seer funded) for medical expenses - $1,000 HRA (Seer funded) for additional health expenses - Coverage for spouses, children, & domestic partn
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Seer offers mental health support via Ginger (https://www.ginger.com/experience)-- instant access to mental healthcare for all employees at no cost to you.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Our 401(k) retirement plan matches 100% of employee's contributions at 4% of their annual base salary, with immediate vesting for matched contributions. Employees are eligible at one year of service
Company Equity
Profit-sharing is available to all employees at varying tiers. Read more about our profit-sharing program: https://bit.ly/3wXnnyG
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Parking
Pet Friendly
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Each month Seer provides $3,000 of student loan assistance to two team members ($6000 total) who have applied for support. Team members are able to apply for student loan repayment each month
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
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