At InStride, we’re pioneering a new approach to workforce education. Our mission is to enable employers to provide life-changing education to their employees in partnership with the highest-quality global academic institutions. We unlock business and social impact to transform companies and people for the future. 

We believe that a company’s richest resource is their employees, and that investments in people yield the highest returns for individuals, businesses, and society as a whole. That’s why every InStride employee is eligible to enroll in 1,700+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school. The Step Forward program, along with InStride’s best-in-class employee benefits, are available to all employees from the day they join InStride. 

Read further to see how you can be part of the movement to drive businesses and society forward through life-changing, best-in-class workforce education.

Role Overview

InStride is seeking a Marketing Analytics Manager to join the Learner Engagement team. In this role, you will work closely with Learner Engagement Managers to track the success of year-round marketing efforts on behalf of our enterprise clients and make strategic recommendations to scale the team’s work. This work will directly impact InStride’s corporate partners and how we engage their employees to pursue life-changing, career-boosting learning opportunities.

This is an exciting growth opportunity to collaborate cross-functionally with tech, product, marketing, and implementation partners across the organization while owning a critical component to drive meaningful organizational metrics.

Responsibilities

• Measure marketing effectiveness and deliver insights on marketing campaign performance across channels and various corporate partners
• Translate data into useful insights and support the Learner Engagement team with strategic recommendations for scalable marketing efforts
• Interface and coordinate with Product and Tech teams to ensure proper tracking mechanisms are implemented for capturing Learner Engagement metrics
• Develop and maintain data and reporting processes for Learner Engagement
• Create and monitor reporting dashboards showcasing Learner Engagement efforts via Tableau, Google Data Studio, and/or other tools as needed
• Develop attribution strategies for content and engagement campaigns
• Analyze data and interpret trends for the broader InStride team 
• Query data for specific segments as needed (e.g. for special email campaigns)
• Create ad hoc reports as needed
• Adheres to and enforce data security best practices to ensure PII is not shared or distributed

Ideal Profile

• 5+ years experience within data analytics support and solutions, preferably specializing in marketing analytics
• Bachelor’s degree or equivalent relevant work experience
• Experience with marketing measurement optimization to provide cross-functional teams a comprehensive view of marketing performance, including benchmarking and critical metrics
• Proficient in SQL and NoSQL
• Experience with a customer data platform such as Segment or Tealium
• Experience with Tealium AudienceStream a plus
• Bachelor’s degree preferred
• Excellent communication and data-driven storytelling skills
• Experience with Digital Analytics tools (Adobe Analytics, Google Analytics), Tag Management Solutions, and A/B Testing Solutions
• Fluency with visualization tools (Tableau or Google Data Studio) with the ability to create interactive, user-friendly, and compelling dashboards and reports.
• Fluent with Excel
• Expertise in measurement tools and methodologies across digital and offline channels

InStride is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please discuss your requested accommodation with our HRBP.

Effective November 1, 2021, all new hires must be fully vaccinated against the COVID-19 virus unless they have been granted a reasonable accommodation. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation is approved by the People & Talent team in writing. 

If you are looking to apply for one of our Remote opportunities please know that InStride is only able to employ candidates from the following states.

Arizona

California

Florida

Illinois

Louisiana

Maryland

Massachusetts

Michigan

Nevada

New Hampshire

New Jersey

Ohio

Texas

Washington

Wisconsin